Sorry, Hubspot. Social media is NOTHING like sex.

Social Media Is Nothing Like Sex

I just stumbled upon an old blog post from the fine ladies and gentlemen at Hubspot, trying to convince me that Social Media Is A Lot Like Sex.

It’s not. And here’s 10 reasons why…

Social media is all about doing it in public.

57% of marketers have acquired customers via blogging. Fewer than 52% of them have acquired customers via sex. Possibly significantly fewer.

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Going, going, gone. What’s going to happen to retail when the sales are over?

Sale Ends Today

Oh, Banksy. Always bang on the money with your witty observations (although – ironic art fact! – this oil on canvas swipe at consumerism didn’t actually sell when Sotheby’s tried to auction it in 2008). We are totally obsessed with sales, which is why it comes as no surprise that everyone from Buckingham Palace to the 99p Store chain is knocking off money quicker than the late Ronnie Biggs (incidentally, how do 99p Stores have sales?!).

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How to offer discounts without trashing your brand

How to use discounts without trashing your brand

“The only statistics you can trust are those you falsified yourself,” said William Churchill and, given that he reputedly drank 42,000 bottles of Pol Roget champagne in his lifetime, you’d hope there’s some truth in that. Here’s a little nugget of purest nonsense we stumbled upon recently, based on research carried out by The Logic Group and Ipsos MORI.

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Tesco launches Social Commerce channel, powered by buyapowa

Tesco Launches Social Commerce Channel, Powered By Buyapowa

We’re delighted to announce the launch of a brand new Co-buying channel for Tesco – the UK’s largest retailer.

Co-buying is the fast-emerging new form of online retail, allowing the customer to define what’s on offer and for the offer to increase in value as more people participate; smart rewards rather than blanket discounting. It turns social media into a powerful transactional channel, driving customer acquisition and insight.

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