It's that Valentine's-y time of year but, instead of surprising your Finance Director with a bunch of red roses (we're pretty sure that kind of thing's frowned upon these days), why not give them the gift of cold, hard ROI?
Here's five simple ways you can use Social Commerce to get real, measurable results from your marketing activity.
1) Introduce an entirely new KPI to your marketing reports: revenue. There's nothing a CFO or FD wants to see more than dollars and cents on a spreadsheet. Sales figures are like Shakespearean sonnets to those folk, and rightly so: revenue pays wages, keeps roofs over heads, facilitates expansion - all that good stuff you go into business to achieve.
2) Make absolutely sure that a certain percentage of your social media marketing activity results in direct revenue. Prove that you're focused on real achievables, and that your audience is prepared to shop with you, that they're more than just 'fans' and 'followers'. Converting your fans into shoppers proves that the community you've invested in contains super-customers, people who spend money with you and urge their friends to spend money with you, too.
3) Demonstrate that social media marketing isn't just the