Hyperoptic has gained a reputation in the UK telecoms market for its high customer advocacy and lightning-fast broadband speeds that set a new standard for reliability and customer service, with broadband speeds a staggering 18x faster than the UK average.
Founded in 2011, they’ve been recognized as one of The Sunday Times ‘Tech Track’ 100 fastest-growing technology companies for four years running. They’ve earned ‘Best Superfast Broadband’ provider for six years in a row at the ISPA Awards and won ‘Best Customer Service’ and ‘Best Business ISP’ in 2019. And most recently, the ‘Fair Terms’ Gold Award from the Choose Broadband Awards 2023, as well as the coveted title of ‘Broadband Provider of the Year 2023’ at the Uswitch Telecoms Awards. Their services are available to consumers and businesses in 40+ cities and towns across the UK and they have earned an Excellent score of 4.5 on Trustpilot.
With very positive word-of-mouth and reviews, Hyperoptic decided to tap into the power of Reward Marketing to ensure their customers were being rewarded for their loyalty and advocacy. You’ll find their brand new referral program seamlessly integrated into the customer account area. The program offers both referrer and friend a choice of reward voucher worth £25 for Amazon, Just Eat, or John Lewis. Take a closer look here.
And that’s not all, as of August 2024, Hyperoptic have launched a partner program which offers another smart and efficient way to drive customer acquisition through partnerships. In this case, Hyperoptic partners with letting, property management, business information, legal research, and data analytics services providers. All of these partners are registered on Hyperoptic’s Reward Marketing portal and receive access to a dashboard that tracks their referrals. When a partner shares their unique link, potential customers are redirected to a registration page to lock in an offer. After signing up, new customers receive an email with a code to use at checkout for a new plan, triggering a tracking API. Partners are rewarded £75, with the choice of PayPal or Amazon rewards, while the referred customers benefit from three months of free service and a £25 reward. The program also includes a 30-day cooling-off period, ensuring that rewards are only issued once the new customer’s Hyperoptic account has been active for at least a month.
If you’d like to see more examples of referral programs in globally recognizable telecoms brands, you can have a read of our recent article. And, if you’re interested in setting up your own referral program for your business, or if you need advice on improving your existing program, you can contact us now.