Gideon Lask

With over 25 years in Digital, you could say Gideon is an "industry dinosaur," but he prefers "seasoned veteran."

As the Founder and CEO of Buyapowa, he's taken his fair share of lumps and lessons from past ventures with Universal, LetsBuyIt, Capgemini, Reuters and HMV to forge a more effective approach to customer acquisition.

Gideon leads Buyapowa with a focus on delivering not just fancy software but tangible results—because, let's face it, what's the point of being a dinosaur if you're not making an impact? Balancing the inventive use of rewards with rigorous data analytics and stringent security standards, Gideon and his team have crafted programs that elevate customer lifetime value by a hard-to-ignore 37%.

So, while he might joke about his "prehistoric" status in the digital age, his aim remains modern: smarter, more efficient customer acquisition strategies that genuinely move the needle.