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Use trusted affiliates to influence your audiences and drive their engagement

Create and manage bespoke programs to use with your most important affiliate partners.

How it works
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Elements of data from the Buyapowa Referrer Dashboard
Do you find that:

Your existing reward marketing solution:

  • Involves too much manual effort and workarounds, increasing the cost and time involved?
  • Relies on human inputs leading to errors and delays in actioning responses?
  • Diverts precious tech resources away from other valuable business projects?

Then you need a fully integrated and automated platform that connects with your back-end systems in real-time and eliminates the need for manual intervention and the scope for data errors and delays.

Are you worried that:

  • You're paying out rewards and incentives for customers that drive little or no value?
  •  You're wasting money by paying out the same high rewards to all customers regardless of the value they generate?
  •  You're under-rewarding high-value customers and over-rewarding low value customers?
  • Offering only one reward which reduces the attractiveness of your marketing, or suffers from diminishing returns as customers can only use so many 'free months'?

In other words, you want a sophisticated solution that offers the flexibility and security only to pay out valuable rewards for valid conversions, properly rewards your customers for high-value transactions, and incentivizes them to bring you more and more new customers.

Do you find that:

  • Your internal tech team never have time to update your existing reward marketing campaigns?
  • Your existing solution looks a little out of date and doesn't give the impression of a modern tech-savvy business?
  • Your existing solution lacks exciting and engaging features to drive more customer acquisition?
  • You can't get accurate real-time information on your marketing performance?
  • You can't easily change the look and feel of your reward programs to match new campaigns or your new website?

Then you need to outsource to a best-in-class provider whose platform includes the latest value-added features, is being constantly upgraded and improved, and allows you the flexibility to update and amend your program at short notice. You also need access to accurate and detailed real-time reporting and analytics.

Does your existing platform not:

  • Easily scale across different languages and currencies?
  •  Work across all your sub-brands, product lines and product mix packages?
  • Allow for cross-border referrals?
  • Work in-store or with your call centres?
  • Comply with all the relevant laws and regulations in each of your territories?

Then you need a platform that is infinitely scalable across different languages, currencies, product lines and bundles, and works across all customer channels. One that is constantly updated to add new features and functionality and, to comply with all relevant laws and regulations.

Do you feel that you need more than just software and also require:

  • Best practice advice from experts who've successfully run hundreds of reward marketing campaigns?
  • Access to real-time data reports and analytics and, help to interpret exactly how well your reward marketing program is performing?
  • Help understanding the actions you can take greatly to improve the performance of your reward marketing?

Then you need the benefit of a team of dedicated experts who, with the accumulated experience of having successfully managed hundreds of reward marketing campaigns, can help you set up, integrate, manage and improve your program week on week.

How it works

1.

Curate affiliate partners

Handpick perfectly-suited affiliates who would benefit from a closer relationship with your brand.

2.

Configure rewards

Give each affiliate partner compensation packages in line with their level of influence. You can also tailor custom rewards for their audiences.

3.

Set triggers and rules

Determine the actions that audiences must take to earn rewards for both themselves and the affiliate partner. Offer a choice of rewards that reflects the value of each transaction.

4.

Configure reward CRM

Get the right look and feel for your CRM program, using words and imagery that strikes a chord with audiences. You can start from scratch or work with our experts to craft something beautiful.

5.

Automated Rewards

To get rewards, you’ve got to earn rewards. Our automated distribution system makes sure that rewards only go to deserving parties who’ve satisfied all your business rules.

6.

Rewards distribution

Buyapowa distributes rewards to every consumer who takes the desired action(s) and to the affiliates that influenced those actions. Buyapowa can quickly integrate with your email domain or you can use our own.

7.

Analyze impact

Track the performance of your affiliate programs through the Buyapowa portal. Our experts are always on hand to help your team and to provide insight.

Our solutions make it effortless to continually tweak and improve your campaign, maximising engagement with your audience.

Benefits

Unlock Exposure

Expand the reach of your brand and gain exposure to key affiliates’ audiences and networks.

Exclusive Offers

You’ve worked hard to build your brand’s reputation. Protect the price perception of your products or services by restricting offers to select audiences.

increased credibiilty

Increase the credibility and attractiveness of your brand with custom landing pages and eye-catching customer rewards.

Use case #1Telecoms

A European broadband provider generates over 70% of its affiliate sales from just 8% of the publishers accessed via its affiliate network. To avoid paying the expensive 30% network override for this small number of super affiliates, it has taken those relationships in-house and manages them directly. As a result, it is able to offer increased commission rates and more attractive offers for those publishers and their audiences, while still managing to expand its profit margin.

Use case #2Travel

A South African travel agent offers customized terms to each of its ten most important affiliate partners. Some enjoy a percentage-based commission, set on a per-affiliate level according to the volume of traffic they deliver and the exclusivity of the relationship. Others are compensated via a flat fee for every sale generated, while others still are incentivized to up their performance with bonus payments, accrued whenever they exceed one or more quarterly targets.

Use case #3Finance

A US investment broker has learned that the audiences of each of its affiliate partners respond very differently to various enticements and offers. Additionally, some of its affiliates are bound by local legislation prohibiting them from passing on certain types of offers to the end consumer. Accordingly, the broker provides each affiliate with differing customer offers - or even choices of offers - designed to maximize conversion among their own, unique audiences.

Use case #4Fashion

A UK fashion brand wants to improve the conversion rate of traffic arriving via its network of affiliates. Aware that its affiliate partners can be extremely influential, it provides some of them with co-branded landing pages designed to increase consumer confidence and to highlight the products each audience is most likely to purchase. And, by sending co-branded emails to customers who shop, the brand is able to increase the rate of repeat transactions.

Build affiliate partnerships and open up a world of possibilities
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