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Weave attention-grabbing rewards into your advertising campaigns.

Entice audiences and make your campaigns more impactful.
How it works
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Offer of US$50 Reward for Joining
Do you find that:

Your existing reward marketing solution:

  • Involves too much manual effort and workarounds, increasing the cost and time involved?
  • Relies on human inputs leading to errors and delays in actioning responses?
  • Diverts precious tech resources away from other valuable business projects?

Then you need a fully integrated and automated platform that connects with your back-end systems in real-time and eliminates the need for manual intervention and the scope for data errors and delays.

Are you worried that:

  • You're paying out rewards and incentives for customers that drive little or no value?
  •  You're wasting money by paying out the same high rewards to all customers regardless of the value they generate?
  •  You're under-rewarding high-value customers and over-rewarding low value customers?
  • Offering only one reward which reduces the attractiveness of your marketing, or suffers from diminishing returns as customers can only use so many 'free months'?

In other words, you want a sophisticated solution that offers the flexibility and security only to pay out valuable rewards for valid conversions, properly rewards your customers for high-value transactions, and incentivizes them to bring you more and more new customers.

Do you find that:

  • Your internal tech team never have time to update your existing reward marketing campaigns?
  • Your existing solution looks a little out of date and doesn't give the impression of a modern tech-savvy business?
  • Your existing solution lacks exciting and engaging features to drive more customer acquisition?
  • You can't get accurate real-time information on your marketing performance?
  • You can't easily change the look and feel of your reward programs to match new campaigns or your new website?

Then you need to outsource to a best-in-class provider whose platform includes the latest value-added features, is being constantly upgraded and improved, and allows you the flexibility to update and amend your program at short notice. You also need access to accurate and detailed real-time reporting and analytics.

Does your existing reward platform not:

  • Easily scale across different languages and currencies?
  •  Work across all your sub-brands, product lines and product mix packages?
  • Allow for cross-border referrals?
  • Work in-store or with your call centres?
  • Comply with all the relevant laws and regulations in each of your territories?

Then you need a platform that is infinitely scalable across different languages, currencies, product lines and bundles, and works across all customer channels. One that is constantly updated to add new features and functionality and, to comply with all relevant laws and regulations.

Do you feel that you need more than just software and also require:

  • Best practice advice from experts who've successfully run hundreds of reward marketing campaigns?
  • Access to real-time data reports and analytics and, help to interpret exactly how well your reward marketing program is performing?
  • Help understanding the actions you can take greatly to improve the performance of your reward marketing?

Then you need the benefit of a team of dedicated experts who, with the accumulated experience of having successfully managed hundreds of reward marketing campaigns, can help you set up, integrate, manage and improve your program week on week.

How it works

1.

Configure rewards

Create custom rewards for different media campaigns and channels, or for individual sponsorship partners.

2.

Set triggers and rules

Determine the action(s) audiences must take to earn their rewards. You can also flex those rewards in line with the type or value of each transaction.

3.

Configure reward CRM

Get the right look and feel for your CRM program, using tailored words and imagery to excite your audiences. You can start from scratch or work with our experts to craft something beautiful.

4.

Automated Rewards

Our automated systems make sure that only deserving parties, who’ve earned rewards by following your rules, will receive them. Sit back and relax, Buyapowa has it covered.

5.

Rewards distribution

Buyapowa distributes rewards to every consumer who takes the desired action(s) and, optionally, to the media channel or sponsorship partner involved. Buyapowa can quickly integrate with your email domain or you can use our own.

6.

Analyze impact

Track the performance of your advertising or sponsorship program through the Buyapowa portal. Our experts are always on hand to guide you and give powerful insights.

Our solutions make it effortless to continually tweak and improve your campaign, maximising engagement with your audience.

Benefits

Engage Audiences

Make waves with your advertising creative, craft engaging CTAs and reward customers who take any desired action.

Uphold Perceptions of Quality

Protect the pricing of your brand, products or services by limiting offers to intended audiences. We want to reward your customers and also maintain exclusivity.

Acquire Quality Customers

Achieve your sponsorship goals beyond brand awareness and into the realm of high-volume, measurable customer acquisition.

Use case #1Banking

A UK bank wants to grow awareness and uptake for its new credit card. By offering rewards to customers who successfully apply, it’s able to augment its advertising with compelling calls to action, including offline-to-online ones. And, by tailoring those rewards to complement specific advertising channels - for example, by offering Uber credit to riders on the London Underground (“next time, maybe don’t take The Tube?”) - it’s able to make its advertising creative far more attention-grabbing and compelling.

Use case #2Telecoms

A major broadband provider sponsors a successful European soccer team, but is not enjoying the boost in customer acquisition that it hoped to achieve by having its logo featured on shirts, around the stadium and in the club’s marketing materials. Keen to convert ambient awareness into measurable sales, the broadband provider demonstrates its commitment not just to the soccer club but also to the local area by donating up to €500 to community projects when fans commit to 24-month broadband contracts.

Use case #3Insurance

A North American auto insurance provider is tapping into new audiences opened up by podcast marketing, and is enjoying the way that it can target precise demographics by sponsoring specific podcasts and their creators. To ensure that its sponsorship gets highlighted with maximum enthusiasm and buy-in from those creators, the brand doesn’t just pay for spots, it also offers the show’s listeners compelling rewards designed to appeal to their demographic - such as Amazon, Best Buy or Bed Bath & Beyond gift cards - when they purchase auto cover.

Use case #4Gaming

An Asian online gaming brand is keen to drive more direct transactions from its advertising during sports broadcasts. It incorporates QR codes into its adverts which viewers can scan to access custom landing pages, where prospective customers are offered exclusive cash rewards when they open an account and deposit funds. By using different QR codes and landing pages, the brand can offer different rewards for any given advertisement and easily track the source of its customer acquisitions, helping them to fine-tune their advertising strategy for maximum results.

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