We've just gone live with our first campaign for Debenhams. It goes without saying that we're super-excited, and we really think social shopping's going to help them shake things up on the high street in the run-up to Christmas.
We'd publish the full press release here, but we'd rather let these fine people do our talking for us...
We'll be unveiling the secret technology which Debenhams, among others, are using at an exclusive webinar later this month. We'd love for you to attend. Just hit the button below to book your place and we'll see you there.
Co-buying is the fast-emerging new form of online retail, allowing the customer to define what's on offer and for the offer to increase in value as more people participate; smart rewards rather than blanket discounting. It turns social media into a powerful transactional channel, driving customer acquisition and insight.
Powered by buyapowa’s award-winning technology, Tesco’s Co-buying channel features products selected by their shopping community. The more people who buy the better the price becomes for everyone. Whoever brings the most other people into a Co-buy gets their product for free. Co-buys only last a short time, and stock is limited, so customers are urged to sign-up for alerts so they don't miss out. In fact, the more people who sign up for alerts, the bigger and better the Co-buys become.
Tesco have always led the way in using technology to serve their customers - from being the first to launch a loyalty card in the UK to their celebrated social customer service.
Co-buying represents the latest expression of that innovation and, following an initial pilot phase featuring Co-buys