Tesco launches Social Commerce channel, powered by buyapowa

Tesco Launches Social Commerce Channel, Powered By Buyapowa

We’re delighted to announce the launch of a brand new Co-buying channel for Tesco – the UK’s largest retailer.

Co-buying is the fast-emerging new form of online retail, allowing the customer to define what’s on offer and for the offer to increase in value as more people participate; smart rewards rather than blanket discounting. It turns social media into a powerful transactional channel, driving customer acquisition and insight.

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