Debenhams + Buyapowa: this season's must-have collection

Debenhams

We've just gone live with our first campaign for Debenhams. It goes without saying that we're super-excited, and we really think social shopping's going to help them shake things up on the high street in the run-up to Christmas.

We'd publish the full press release here, but we'd rather let these fine people do our talking for us...

Brand Republic The Drum Yours Magazine Essential Retail

We'll be unveiling the secret technology which Debenhams, among others, are using at an exclusive webinar later this month. We'd love for you to attend. Just hit the button below to book your place and we'll see you there. 

BOOK YOUR PLACE


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7 ways Tesco is increasing sales these Holidays

tescochristmas

Buyapowa Webinar

Tesco is using social to get their audiences shopping. They and other innovative companies are using social very efficiently to engage with their customers, attract news ones and generate long-term loyalty. They have turned social into a transactional channel - and their buyers into marketers.

Tesco is using social to get their audiences shopping. They and other innovative companies are using social very efficiently to engage with their customers, attract news ones and generate long-term loyalty. They have turned social into a transactional channel - and their buyers into marketers.

Find out how you can start making money out of social at our upcoming webinar [Please note: registration for this webinar is now closed].

Date: Tuesday 26-Nov-2013
Time: 11:00am Eastern / 08:00am Pacific / 4:00pm UK time / 17:00 CET

You will learn:

  • How to make social work for you
  • A tried-and-tested programmatic approach
  • Best practice and examples

Discover the tricks of the trade and how you can implement this channel in just a few days.


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Tesco launches Social Commerce channel, powered by buyapowa

Tesco Launches Social Commerce Channel, Powered By Buyapowa

We’re delighted to announce the launch of a brand new Co-buying channel for Tesco – the UK’s largest retailer.

Co-buying is the fast-emerging new form of online retail, allowing the customer to define what's on offer and for the offer to increase in value as more people participate; smart rewards rather than blanket discounting. It turns social media into a powerful transactional channel, driving customer acquisition and insight.

Powered by buyapowa’s award-winning technology, Tesco’s Co-buying channel features products selected by their shopping community. The more people who buy the better the price becomes for everyone. Whoever brings the most other people into a Co-buy gets their product for free. Co-buys only last a short time, and stock is limited, so customers are urged to sign-up for alerts so they don't miss out. In fact, the more people who sign up for alerts, the bigger and better the Co-buys become.

Tesco have always led the way in using technology to serve their customers - from being the first to launch a loyalty card in the UK to their celebrated social customer service.

Co-buying represents the latest expression of that innovation and, following an initial pilot phase featuring Co-buys


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