Examples of referral programs at leading utilities brands

To understand why utilities (natural gas, electricity and water suppliers) are increasingly looking to harness positive word-of-mouth to gain new customers via referral marketing, we need to look at the challenges utilities marketers face.

First, as the name suggests, a ‘utility’ is something that’s seen as interchangeable commodity, and if you switch gas, electricity or water supplier you get exactly the same gas molecules, electrons and water flowing through your pipes and cables. And so, at least in developed countries, changing supplier doesn’t typically impact the nature or regularity of the supply of gas, electricity or water to your home or business. So it’s hard to compete on product, other than by offering some nice apps and IOT applications to monitor and control your usage. And being a regulated business means that there’s usually a whole heap of red tape that restricts the kind of marketing that can be done, and what can be included in product bundles.

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Buyapowa discusses boosting customer referrals with Pathmonk

Our Director of Marketing, Peter Cunningham, recently sat down with the team at Pathmonk for a podcast to share what Buyapowa does, how we do it, and why lead generation is more than just a numbers game.

As a business that powers advocacy marketing programs for and markets to some of the world’s leading enterprise brands, Buyapowa has a ‘quality over quantity’ ethos, opting out of generic messaging and an over-reliance on automation to instead focus on brokering relationships and personalizing communication for specific audiences.

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Buyapowa opens LATAM Office to support continued growth across the region

Welcome to the team, Laura Murillo, our new LATAM Sales Manager

Due to the continued success of its enterprise advocate marketing platform across the entire LATAM region, Buyapowa today announces the opening of its first LATAM office to be headed by Laura Murillo, in Bogota, Colombia. 

Laura, a recent graduate of the ESADE MBA, will spearhead Buyapowa’s outreach into the LATAM market, which has already seen leading local brands including Apuesta Total, VTR and Crabi place their trust in the Buyapowa platform. 

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