La Haus: LATAM’s next Unicorn will launch its first referral program

La Haus, future Latin American proptech unicorn, teams up with Buyapowa

Since being founded in 2017, La Haus has been working tirelessly to help make buying a home as painless, satisfying and accessible as possible for millions of people across Latin America. By combining world-class technology, rich data and personalized customer service, they are disrupting and transforming the real estate industry across Colombia and Mexico. So, whether customers are in the market for a new home or making an investment, La Haus is committed to helping.

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Trend for 2022: Referral Marketing is dead…..long live Referral Marketing

Referral marketing is dead... Long live referral marketing

While any prediction in the midst of a global pandemic is fraught with danger, we are confident that 2022 will be the year when referral marketing finally emerges to be so much more than just a simple customer acquisition channel.

The year ahead will see its transition into a powerful tool that unlocks the full potential, not just of customers, but all the people, partners and affiliates that already know and love your brand, delivering you a hugely valuable new source of business growth. And it will do this at a fraction of the cost you are used to seeing from other marketing channels.

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An open letter to streaming services around the world

Buyapowa's open letter to the streaming services of the world.

Dear streaming service guys,

Look, I’ll be honest. I didn’t think I needed another over-the-top streaming service in my life. Like everyone else I know, I forgot my own mother’s phone number years ago, but I can still tap out my Netflix password in Morse Code with one hand tied behind my back. The Amazon Prime Video button on my remote is so worn down, I risk electrocution every time I want to watch ‘The Boys’. I can’t name all the state capitals or list every president of the USA, but I can tell you the best show airing right now on Peacock, Apple TV+, HBO Max, Paramount+, Shudder, CuriosityStream or discovery+ (it’s ‘Pig Royalty’, by the way – have you seen ‘Pig Royalty’?).

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Examples of referral programs at leading utilities brands

To understand why utilities (natural gas, electricity and water suppliers) are increasingly looking to harness positive word-of-mouth to gain new customers via referral marketing, we need to look at the challenges utilities marketers face.

First, as the name suggests, a ‘utility’ is something that’s seen as interchangeable commodity, and if you switch gas, electricity or water supplier you get exactly the same gas molecules, electrons and water flowing through your pipes and cables. And so, at least in developed countries, changing supplier doesn’t typically impact the nature or regularity of the supply of gas, electricity or water to your home or business. So it’s hard to compete on product, other than by offering some nice apps and IOT applications to monitor and control your usage. And being a regulated business means that there’s usually a whole heap of red tape that restricts the kind of marketing that can be done, and what can be included in product bundles.

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Examples of Referral Programmes at Leading Telecoms Brands

Examples of leading telecoms referral schemes
To understand why telecoms marketers have turned towards referral or member-get-member programmes, we first need to look at the daunting challenges they face.

On the one hand, the demand for mobile, fixed line and broadband services never ceases to stop growing. Users now just expect the highest-possible quality streaming to their fixed and mobile devices, with all the huge capex requirements in fibre networks5G etc. that necessitates.

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