Buyapowa opens LATAM Office to support continued growth across the region

Welcome to the team, Laura Murillo, our new LATAM Sales Manager

Due to the continued success of its enterprise advocate marketing platform across the entire LATAM region, Buyapowa today announces the opening of its first LATAM office to be headed by Laura Murillo, in Bogota, Colombia. 

Laura, a recent graduate of the ESADE MBA, will spearhead Buyapowa’s outreach into the LATAM market, which has already seen leading local brands including Apuesta Total, VTR and Crabi place their trust in the Buyapowa platform. 

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Examples of Referral Programmes at Leading Telecoms Brands

Examples of leading telecoms referral schemes
 

To understand why telecoms marketers have turned towards referral or member-get-member programmes, we first need to look at the daunting challenges they face.

On the one hand, the demand for mobile, fixed line and broadband services never ceases to stop growing. Users now just expect the highest-possible quality streaming to their fixed and mobile devices, with all the huge capex requirements in fibre networks5G etc. that necessitates.

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PFP Energy launches a referral programme powered by Buyapowa

PFP Energy is on a mission to be more than just a supplier of affordable energy, they’re also a not-for-profit that takes good care of their customers’ communities. In fact, that’s why PFP stands for ‘Profit for Purpose’!

Being owned by the not-for-profit UK Housing Association means PFP can focus on the important stuff, like supporting local communities and investing money and allocating resources where they’re needed most.

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Buyapowa helps OHM Energie bring green energy to more customers with refer-a-friend

Buyapowa helps OHM Energie bring green energy to more customers with a referral program

Innovative French clean electricity provider OHM Energie believes that environmental protection should be a priority for energy providers.

As they say in their mission statement, “The energy sector has evolved a lot over the past ten years without you really benefiting from these developments.” So their commitment to their customers is to ensure that, across France, people can benefit from these emerging technologies, green energy initiatives and smart innovations.

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How to do Organic Discovery like Airbnb: Part 3

A guide to creating organic discovery: Part three of three

So now we come to the last part of our trilogy on how to create and implement an Organic Discovery strategy like Airbnb. In Part One, we talked about how to start with the basics by ensuring your customer experience really is first-class and is something that people would want to talk about, and making sure your SEO is in order. In Part Two, we discussed getting your customers to create content and leave reviews and share those on social. Now we discuss Influencers, Referral Programs and Employees and Partners, and how to tie all these elements together.

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