48 takes word-of-mouth to the next level with Buyapowa

48 Ireland chooses Buyapowa to power their refer-a-friend

It’s our great pleasure to announce the launch of the Irish mobile network 48’s enhanced recruit and reward programme – powered by Buyapowa.

48 launched back in 2012 as Ireland’s first youth focused, truly digital mobile brand and revamped itself in 2020 bringing new plans to the market that challenged the conventional wisdom of the market. While their coverage – underpinned by the powerhouse network Three – is second-to-none, their perk-filled plans quickly won a special place in the hearts of young mobile customers across Ireland. 

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I can see clearly now….Atol’s new referral programme

We are proud to announce our partnership with Atol Les Opticiens – France’s leading opticians, who have focused on providing freedom and finding innovative solutions for eyeglass wearers since 1970. Atol have been constantly ahead of the game – realising the importance for customers to feel comfortable wearing glasses, they offer augmented reality to try different glasses at home and share with friends on Facebook to get a second opinion, and allow customers to change the style of their frames to match their attire. Innovation is in their DNA: back in the day they were the first in the market to offer a free second pair of ‘emergency’ glasses and have always been focused on protecting the environment through sustainability.

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The Trend for 2021: Brands will embrace Organic Discovery, like Airbnb has, to avoid paying the Facebook and Google Tax.

The Trend for 2021
 

About this time of year, we normally turn our attention to future-gazing and predicting the global trends that we think will define customer acquisition strategies in the year ahead.

As you may remember, last year we identified five key trends that we predicted would shape advocacy marketing in 2020. And, while admitting that predicting anything in the age of Covid-19 is fraught with risk, this year we are predicting just one macro-trend:

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Our latest guide to the most interesting things happening in the world of advocacy marketing

1. The top 12 most reliable marketing channels for entrepreneurs

Keeping existing customers happy while gaining new ones is key to any business’s success. And the best way to do that is to connect with your target audience–those customers that won’t just buy your product, but might also spread the word to their friends. But, how do you figure out the best channel to reach them? While it naturally depends on your consumers and your product, we also might have some ideas. For example, creating personal connections with consumers is key, and referral marketing is the best at that. What separates you from the competition isn’t just your product, but the feeling you leave your customers with. Referral marketing allows you to leverage your happy customers’ trust to elevate their experience. Another top marketing channel? Word-of-mouth. We’ve said it before and we’ll say it again: there’s no better marketing channel than a happy customer, and one happy target customer can lead to many more. Interested? Check out 10 more top marketing channels that might just help you find your target audience.

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