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SPORTS BETTING, LOTTERY & CASINO

Referral & Reward Programs for Sports Betting, Lottery & Casino.

Trusted by leading providers

The impact of partnering with Buyapowa

7.7xConversion rate increaseNew customers introduced via the Buyapowa platform are almost eight times as likely to transact as other website visitors.

19%of all acquisitionsBuyapowa clients with optimized programs acquire almost 20% of all their customers via our platform. This can rise to as much as 37%.

53%Lower customer customer acquisition costWhen compared with traditional marketing channels, customers are acquired at less than half the cost via the Buyapowa platform.

47%Lifetime valueCustomers acquired by the Buyapowa platform spend almost 50% more than customers acquired via traditional marketing channels.

Built for how sport betting, lottery & casino providers operate

Customer experience

Custom-branded referral journeys for every channel and customer

Whether you’re targeting consumers, businesses, or even your own employees, Buyapowa empowers sport betting, lottery & casino providers to launch high-performing referral programs across every touchpoint — from customer referrals and employee advocacy to partner and B2B campaigns.

Client experience

One platform to manage, monitor, and optimise everything

Every referral programme connects back to the Buyapowa platform — a secure, centralised hub where your teams can manage campaigns, track performance, prevent fraud, and reward advocates.

Example User Experience

From interest to engagement: a branded reward journey in action

See how gaming brands use tailored rewards to incentivize key actions — from onboarding to reactivation. In this example journey, a player receives a branded invitation to choose their own gift, creating instant engagement and strengthening brand affinity. It’s a powerful way to drive action, even outside traditional referral flows.

1. Branded reward invitation

A personalized email triggers the reward experience.

2. Curated gift selection

The user picks from your pre-approved reward options.

3. Seamless reward delivery

Their chosen gift is delivered instantly, with redemption instructions.

This is just one example of how brands use Buyapowa.

Fits right into your tech stack

Whether you’re running a fully automated operation or just getting started, Buyapowa integrates seamlessly with your existing tools — from CRMs to email platforms and everything in between.

Case study: Kaizen Gaming – Fast-Tracking Growth in New Markets Through Referral

Overview

Kaizen Gaming is one of the world’s fastest-growing online gaming companies, operating under the Stoiximan brand in Greece and Cyprus and Betano in 10+ international markets, including Brazil, Germany, Portugal, and Chile. Known for its cutting-edge tech and award-winning user experience, Kaizen Gaming’s brands deliver over 1 million sporting events to more than 2.4 million active players worldwide.

Challenge

With new global markets opening up, Kaizen Gaming had a limited window to establish brand leadership before competitors arrived. To scale quickly, they needed a white-label referral solution that could:

Activate satisfied early adopters as brand advocates
Adapt reward propositions across regions and languages
Comply with gaming and data regulations in every market
Deliver a seamless user experience and automate reward fulfilment
Operate with minimal internal resource lift

Solution

Kaizen Gaming chose Buyapowa for its feature-rich, fully on-brand referral platform that integrates directly into any site or app. The platform enabled fast, frictionless sharing, automated reward distribution, and flexible localisation — including custom rewards and languages tailored to each region.

With Buyapowa’s extensive experience in regulatory compliance and global program delivery, Kaizen Gaming quickly launched high-performing referral programs across multiple markets, supported by a smooth setup and hands-off operation.

Results

Referral programs launched across Brazil, Portugal, Germany, Bulgaria, Chile, Greece and Cyprus
Expansion underway into Peru, the Czech Republic, and Canada
Referrers can earn up to €100 in value; referred players typically receive €10
Ongoing ROI improvement as programs scale across brands and territories
Seamless reward distribution through automated account crediting

4xAnnual GrowthOver 400% year-on-year growth for new customers acquired through the programs.

40%Conversion RateOver 40% of referred-in friends have now become Kaizen Gaming customers.

100Referrals eachKaizen Gaming’s biggest advocates have brought in up to 100 new customers each.

5x Referral rate Customers acquired through the referral program are five times more likely to refer their own friends.

4Sharing rateEach referring customer shares with an average of four friends.

“Momentum”

“We needed a best-in-class solution — and we needed it fast. Buyapowa’s technology delivered incredible ROI and helped us scale into new markets with confidence.”

Dimitris Karampela

CRM Campaign Manager, Kaizen Gaming

Referral insights for insurance providers

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