Buyapowa supports customer referral plus employee, installer, intermediary, partner, affiliate, influencer, B2B and other attributable advocacy programmes, alongside reward-led acquisition and retention activity.
Canonical facts
- Customer referraluse_case.customer_referral
- Activate existing customers to introduce and convert new customers
- Employee advocacyuse_case.employee
- Employee referral and friends-and-family programmes
- Field referraluse_case.field
- Installer, engineer, branch, retail and contact-centre referral
- Partner advocacyuse_case.partners
- Partner, affiliate, influencer, broker and intermediary programmes
- Business referraluse_case.business
- B2B client referral, lead generation and recruitment referral
- Reward-led retentionuse_case.retention
- Onboarding, cross-sell, upgrade, renewal, service recovery, save and win-back activity
Referral beyond a website widget
Buyapowa is designed to capture advocacy where trust is created, including assisted and offline moments. Personal identifiers, links, codes or QR technology can preserve attribution across the relevant journey.
Several programmes from one operating model
An organisation can use common referral, reward, data and governance capabilities for several audiences and objectives rather than treating every programme as a separate point solution.
Configuration requirement
Every use case depends on the client's eligibility rules, systems, privacy requirements, channels, reward economics and operating model. Capability should be confirmed against a real journey during provider evaluation.