---
title: "Turning Member Advocacy into Growth"
id: "51494"
type: "page"
slug: "mac-webinar"
published_at: "2026-03-10T11:02:00+00:00"
modified_at: "2026-07-06T14:17:54+00:00"
url: "https://www.buyapowa.com/webinars/mac-webinar/"
markdown_url: "https://www.buyapowa.com/webinars/mac-webinar.md"
excerpt: "WEBINAR Turning Member Advocacy into Measurable Growth Join us as Peter Cunningham – Buyapowa Marketing Director – presents Buyapowa’s groundbreaking research report: Turning Member Advocacy Into Measurable Growth, with the Marketing Association for Credit Unions. SEE KEY LEARNINGS WATCH ON..."
taxonomy_translation_priority:
  - "Facultatif"
---

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WEBINAR

# Turning Member Advocacy into Measurable Growth

Join us as Peter Cunningham – Buyapowa Marketing Director – presents Buyapowa’s groundbreaking research report: Turning Member Advocacy Into Measurable Growth, with the Marketing Association for Credit Unions.

[SEE KEY LEARNINGS](#chapters)

[WATCH ON YOUTUBE](https://youtu.be/9ch9DTP--IQ)

## Watch the Webinar

[WATCH ON YOUTUBE](https://youtu.be/9ch9DTP--IQ)

## Key Learnings from the Interview

## "1/3 of members won't refer without a reward"

## "A good deal for the friend is the highest referral motivator"

## "2 in 3 members say they would refer but in fact less than half do"

## "Only ~1/3 of members referred their credit union last year, compared to previous 95%, across all sectors"

[WATCH FULL VIDEO](#fullvideo)

## Speakers

Peter Cunningham

Director of Marketing at Buyapowa

Peter is Marketing Director at Buyapowa, the global leader in Reward and Referral Marketing for enterprise brands. He has over 20 years’ experience across online and technology businesses, spanning B2C, B2B and B2B2C, with expertise in referral marketing, lead generation and digital growth. He has worked across the UK, France and Spain with startups, scaleups and international expansion projects. Peter holds an MBA from HEC Paris and degrees from the College of Law and the University of St Andrews, and speaks French and Spanish.

[https://www.youtube.com/@buyapowa?sub_confirmation=1](https://www.youtube.com/@buyapowa?sub_confirmation=1)

## Never miss an insight

Our YouTube channel is your go-to resource for the latest in referral marketing, expert interviews, and growth strategies. Subscribe to get our newest videos delivered directly to you.

[VISIT CHANNEL & SUBSCRIBE](https://www.youtube.com/@buyapowa?sub_confirmation=1)

## Prefer a Podcast?

You can listen to new episodes of our Referral MVP series by subscribing on your favourite platform.

[https://podcasts.apple.com/us/podcast/referral-mvps-buyapowa/id1846296020](https://podcasts.apple.com/us/podcast/referral-mvps-buyapowa/id1846296020)

[https://open.spotify.com/show/5Vc5opPboelmdEtS9CdM6d](https://open.spotify.com/show/5Vc5opPboelmdEtS9CdM6d)

[https://music.amazon.com/podcasts/0388200c-d2df-4f8c-a00c-8e6f270fdde9](https://music.amazon.com/podcasts/0388200c-d2df-4f8c-a00c-8e6f270fdde9)

[VIEW ALL](https://buyapowa.podbean.com/)

## More webinars

WEBINAR

### Reward-Led Retention

[READ MORE](https://www.buyapowa.com/webinars/reward-led-retention)

WEBINAR

### Turning member advocacy into measurable growth | MAC

[READ MORE](https://www.buyapowa.com/webinars/mac-webinar/)

WEBINAR

### Referral Codebreakers

[READ MORE](https://www.buyapowa.com/webinars/referral-codebreakers/)

WEBINAR

### The Referral Myth Debunked

[READ MORE](https://www.buyapowa.com/webinars/referral-myth/)

WEBINAR

### The Referral Myth Debunked

[READ MORE](https://www.buyapowa.com/webinars/whats-new-whats-next/)

WEBINAR

### Referral Reloaded: The Game Has Changed

[READ MORE](https://www.buyapowa.com/webinars/referral-reloaded/)

WEBINAR

### Reward Revolution

[READ MORE](https://www.buyapowa.com/webinars/reward-revolution/)

## Want to see what referral looks like for you?

We’ve done this before — **let’s explore how it could work for you.**

[LET'S TALK](https://www.buyapowa.com/book-a-demo/)