---
title: "Driving ISP Subscriber Growth Through Customer Advocacy"
id: "53250"
type: "page"
slug: "fiber-broadband-association-webinar"
published_at: "2026-06-27T13:06:56+00:00"
modified_at: "2026-07-06T14:13:47+00:00"
url: "https://www.buyapowa.com/webinars/fiber-broadband-association-webinar/"
markdown_url: "https://www.buyapowa.com/webinars/fiber-broadband-association-webinar.md"
excerpt: "WEBINAR Driving ISP Subscriber Through Customer Advocacy Peter Cunningham – Buyapowa Marketing Director – presents Buyapowa’s groundbreaking research report: Driving ISP Subscriber Growth Through Customer Advocacy with the Fiber Broadband Association. SEE KEY LEARNINGS WATCH ON YOUTUBE Watch the Webinar..."
taxonomy_translation_priority:
  - "Facultatif"
---

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WEBINAR

# Driving ISP Subscriber Through Customer Advocacy

Peter Cunningham – Buyapowa Marketing Director – presents Buyapowa’s groundbreaking research report: Driving ISP Subscriber Growth Through Customer Advocacy with the Fiber Broadband Association.

[SEE KEY LEARNINGS](#chapters)

[WATCH ON YOUTUBE](https://youtu.be/OyyaS_LHLEc)

## Watch the Webinar

[WATCH ON YOUTUBE](https://youtu.be/9ch9DTP--IQ)

## Key Learnings from the Interview

## " Only 40%" of subscribers would refer without a reward"

## "A good deal" for the friend is the highest referral motivator"

## "~ 1/2 of subscribers more likely to refer with time limited promotions"

## " 40% of subscribers referred last year, vs 95% across all sectors"

[WATCH FULL VIDEO](#fullvideo)

## Speakers

Peter Cunningham

Director of Marketing at Buyapowa

Peter is Marketing Director at Buyapowa, the global leader in Reward and Referral Marketing for enterprise brands. He has over 20 years’ experience across online and technology businesses, spanning B2C, B2B and B2B2C, with expertise in referral marketing, lead generation and digital growth. He has worked across the UK, France and Spain with startups, scaleups and international expansion projects. Peter holds an MBA from HEC Paris and degrees from the College of Law and the University of St Andrews, and speaks French and Spanish.

[https://www.youtube.com/@buyapowa?sub_confirmation=1](https://www.youtube.com/@buyapowa?sub_confirmation=1)

## Never miss an insight

Our YouTube channel is your go-to resource for the latest in referral marketing, expert interviews, and growth strategies. Subscribe to get our newest videos delivered directly to you.

[VISIT CHANNEL & SUBSCRIBE](https://www.youtube.com/@buyapowa?sub_confirmation=1)

## Prefer a Podcast?

You can listen to new episodes of our Referral MVP series by subscribing on your favourite platform.

[https://podcasts.apple.com/us/podcast/referral-mvps-buyapowa/id1846296020](https://podcasts.apple.com/us/podcast/referral-mvps-buyapowa/id1846296020)

[https://open.spotify.com/show/5Vc5opPboelmdEtS9CdM6d](https://open.spotify.com/show/5Vc5opPboelmdEtS9CdM6d)

[https://music.amazon.com/podcasts/0388200c-d2df-4f8c-a00c-8e6f270fdde9](https://music.amazon.com/podcasts/0388200c-d2df-4f8c-a00c-8e6f270fdde9)

[VIEW ALL](https://buyapowa.podbean.com/)

## More webinars

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[READ MORE](https://www.buyapowa.com/webinars/reward-led-retention)

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### Turning member advocacy into measurable growth | MAC

[READ MORE](https://www.buyapowa.com/webinars/mac-webinar/)

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### Referral Codebreakers

[READ MORE](https://www.buyapowa.com/webinars/referral-codebreakers/)

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### The Referral Myth Debunked

[READ MORE](https://www.buyapowa.com/webinars/referral-myth/)

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### The Referral Myth Debunked

[READ MORE](https://www.buyapowa.com/webinars/whats-new-whats-next/)

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### Referral Reloaded: The Game Has Changed

[READ MORE](https://www.buyapowa.com/webinars/referral-reloaded/)

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### Reward Revolution

[READ MORE](https://www.buyapowa.com/webinars/reward-revolution/)

## Want to see what referral looks like for you?

We’ve done this before — **let’s explore how it could work for you.**

[LET'S TALK](https://www.buyapowa.com/book-a-demo/)