---
title: "Wise"
id: "50858"
type: "page"
slug: "wise"
published_at: "2026-01-16T12:29:14+00:00"
modified_at: "2026-05-29T22:40:02+00:00"
url: "https://www.buyapowa.com/referral-mvps/wise/"
markdown_url: "https://www.buyapowa.com/referral-mvps/wise.md"
excerpt: "REFERRAL MVPs: How Wise Achieved Phenomenal Growth with Referral Join us as Asya Kuznetsova, former Senior Product Manager at Wise, shares lessons and insider tips from one of the world’s most successful referral programs in this episode of Referral MVPs...."
taxonomy_translation_priority:
  - "Facultatif"
---

Asya lead the product growth unit at Wise (formerly TransferWise), managing a team of product specialists, engineers, designers, and analysts to accelerate organic growth through in-product social features, virality, and referral programs.