{"id":54198,"date":"2026-06-25T22:56:29","date_gmt":"2026-06-25T21:56:29","guid":{"rendered":"https:\/\/www.buyapowa.com\/guides-et-etudes-consommateurs\/"},"modified":"2026-10-05T17:10:59","modified_gmt":"2026-10-05T16:10:59","slug":"guides-et-etudes-consommateurs","status":"publish","type":"page","link":"https:\/\/www.buyapowa.com\/fr\/guides-et-etudes-consommateurs\/","title":{"rendered":"Guides et \u00e9tudes consommateurs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"54198\" class=\"elementor elementor-54198 elementor-53180\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2398e e-flex e-con-boxed e-con e-parent\" data-id=\"9a2398e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e098210 elementor-widget elementor-widget-shortcode\" data-id=\"e098210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span><span><a href=\"https:\/\/www.buyapowa.com\/fr\/homepage\/\">Home<\/a><\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7855580 elementor-widget elementor-widget-heading\" data-id=\"7855580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La collection Buyapowa de guides sectoriels, de guides de solutions et d\u2019\u00e9tudes consommateurs<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1931ae elementor-widget elementor-widget-text-editor\" data-id=\"b1931ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vous trouverez ici la liste compl\u00e8te de nos guides sectoriels et de nos guides de solutions, qui r\u00e9sument les enseignements tir\u00e9s de plus de dix ans de collaboration avec plus de 350 grandes marques \u00e0 travers le monde.<br\/><br\/><br\/>Vous y trouverez \u00e9galement nos derni\u00e8res \u00e9tudes consommateurs consacr\u00e9es aux diff\u00e9rents secteurs dans lesquels nous intervenons sur nos principaux march\u00e9s, afin de mieux comprendre l\u2019opinion des participants sur le parrainage, les r\u00e9compenses et le changement de fournisseur. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61a0e7a e-con-full e-flex e-con e-parent\" data-id=\"61a0e7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15cd145 e-con-full e-flex e-con e-child\" data-id=\"15cd145\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41a1623 e-con-full erm-content e-flex e-con e-child\" data-id=\"41a1623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a8ee5 elementor-widget elementor-widget-text-editor\" data-id=\"b8a8ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Guides sectoriels complets<\/h2><p>Nous avons condens\u00e9 ici plus de dix ans d\u2019exp\u00e9rience dans des guides complets consacr\u00e9s \u00e0 chacun des secteurs ci-dessous. D\u00e9couvrez comment ma\u00eetriser le parrainage et le marketing par les r\u00e9compenses dans votre secteur.<\/p><ul><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/le-guide-complet-du-parrainage-dans-lassurance\/\" target=\"_blank\" rel=\"noopener\">Le guide complet de l\u2019assurance<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/le-guide-complet-energie\/\" target=\"_blank\" rel=\"noopener\">Le guide complet de l\u2019\u00e9nergie<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/guide-complet-fai\/\" target=\"_blank\" rel=\"noopener\">Le guide complet des fournisseurs d\u2019acc\u00e8s \u00e0 Internet<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/le-guide-complet-operateurs-mobiles\/\" target=\"_blank\" rel=\"noopener\">Le guide complet pour les op\u00e9rateurs mobiles<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/le-guide-complet-banque-finance\/\" target=\"_blank\" rel=\"noopener\">Le guide complet du secteur bancaire<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/guide-tv-divertissement\/\" target=\"_blank\" rel=\"noopener\">Le guide complet de la t\u00e9l\u00e9vision et du divertissement<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/guide-complet-des-jeux-dargent-en-ligne\/\" target=\"_blank\" rel=\"noopener\">Le guide complet des jeux d\u2019argent en ligne<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/guide-complet-parrainage-b2b\/\" target=\"_blank\" rel=\"noopener\">Le guide complet du B2B pour les PME<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c59337a elementor-widget elementor-widget-text-editor\" data-id=\"c59337a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Guides de solutions<\/h2><p class=\"norm\">D\u00e9couvrez comment ma\u00eetriser chacune des solutions de parrainage et de marketing par les r\u00e9compenses ci-dessous gr\u00e2ce \u00e0 nos guides.<\/p><ul><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/parrainage-amis-et-famille\/\" target=\"_blank\" rel=\"noopener\">Le guide complet du parrainage \u00ab amis et famille \u00bb<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/guide-complet-parrainage-communautaire-et-partenaires\/\" target=\"_blank\" rel=\"noopener\">Le guide complet du parrainage communautaire et par les partenaires locaux<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/parrainage-installateurs-techniciens\/\" target=\"_blank\" rel=\"noopener\">Le guide complet du parrainage par les installateurs et les techniciens<\/a><\/li><li style=\"list-style-type: none;\">\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62e4c7 elementor-widget elementor-widget-text-editor\" data-id=\"f62e4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>\u00c9tudes consommateurs sur le parrainage, les r\u00e9compenses et le changement de fournisseur<\/h2><p class=\"norm\">Dans chacun des articles ci-dessous, nous pr\u00e9sentons les r\u00e9sultats de nos \u00e9tudes consommateurs sur les attitudes \u00e0 l\u2019\u00e9gard du parrainage, des r\u00e9compenses et du changement de fournisseur dans diff\u00e9rents pays et secteurs.<\/p><ul><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/parrainage-energie-france\/\" target=\"_blank\" rel=\"noopener\">Parrainage, fid\u00e9lit\u00e9 et changement de fournisseur sur le march\u00e9 fran\u00e7ais de l\u2019\u00e9nergie<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/parrainage-assurance-habitation-france\/\" target=\"_blank\" rel=\"noopener\">Parrainage, fid\u00e9lit\u00e9 et changement d\u2019assureur dans l\u2019assurance habitation en France<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/fr\/blog\/parrainage-assurance-automobile-france\/\" target=\"_blank\" rel=\"noopener\">Parrainage, fid\u00e9lit\u00e9 et changement d\u2019assureur dans l\u2019assurance automobile en France<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e664a3 e-flex e-con-boxed e-con e-parent\" data-id=\"0e664a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9426e73 elementor-widget elementor-widget-heading\" data-id=\"9426e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parlez \u00e0 Buyapowa du parrainage d\u2019entreprise.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5be73d elementor-align-justify elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"e5be73d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.buyapowa.com\/fr\/book-a-demo\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CONTACTEZ-NOUS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La collection Buyapowa de guides sectoriels, de guides de solutions et d\u2019\u00e9tudes consommateurs Vous trouverez ici la liste compl\u00e8te de nos guides sectoriels et de nos guides de solutions, qui r\u00e9sument les enseignements tir\u00e9s de plus de dix ans de collaboration avec plus de 350 grandes marques \u00e0 travers le monde. Vous y trouverez \u00e9galement [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":53450,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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