{"id":9946,"date":"2019-09-08T09:51:36","date_gmt":"2019-09-08T09:51:36","guid":{"rendered":"https:\/\/www.buyapowa.com\/blog\/?p=9946"},"modified":"2025-02-04T20:06:57","modified_gmt":"2025-02-04T20:06:57","slug":"first-direct-2-fr","status":"publish","type":"post","link":"https:\/\/www.buyapowa.com\/fr\/blog\/first-direct-2-fr\/","title":{"rendered":"First Direct envoie son programme de parrainage dans un autre monde gr\u00e2ce \u00e0 Buyapowa"},"content":{"rendered":"

 <\/p>\n

Il est difficile de croire que 2019 marque le 30e anniversaire de First Direct, la banque en ligne du groupe HSBC. En effet trois d\u00e9cennies avant les n\u00e9o-banques, les perturbateurs de la fintech et l’open-banking du paysage actuel, First Direct \u00e9tait d\u00e9j\u00e0 l\u00e0 – et avec des services bancaires totalement innovants comme l’assistance t\u00e9l\u00e9phonique ouverte 24\/7\/365. Depuis, First Direct n’a cess\u00e9 d’innover, ouvrant la voie aux services bancaires en ligne, par SMS, sur mobiles et m\u00eame \u00e0 la nouvelle g\u00e9n\u00e9ration de services bancaires telles que la reconnaissance vocale qui permet de v\u00e9rifier l’identit\u00e9 des clients.<\/p>\n

Etant donn\u00e9 que First Direct a toujours donn\u00e9 le ton \u00e0 l\u2019innovation technique \u2013 et qu\u2019il a \u00e9t\u00e9 d\u00e9montr\u00e9 que le marketing de recommandation r\u00e9duit les CPA du secteur financier jusqu\u2019\u00e0 50 % \u2013 il n\u2019est pas surprenant qu\u2019ils aient mis en place un programme de parrainage au cours des cinq derni\u00e8res ann\u00e9es. Ce qui pourrait surprendre, c\u2019est qu\u2019apr\u00e8s avoir d\u00e9velopp\u00e9 leur propre programme en interne, ils ont examin\u00e9 les caract\u00e9ristiques, le service et les r\u00e9sultats que la plateforme Buyapowa peut offrir,\u00a0\u00a0et ils ont d\u00e9cid\u00e9 de relancer leur programme avec nous plut\u00f4t que de poursuivre leur programme interne.\u00a0<\/span><\/p>\n

Alors, pourquoi Buyapowa ? Eh bien, dans le cas de First Direct, il y avait cinq raisons principales :<\/p>\n

1. Ils connaissent leurs points forts, qui consistent \u00e0 offrir une exp\u00e9rience bancaire exceptionnelle \u00e0 leurs 1,45 million de clients, et non \u00e0 mettre en place des programmes de parrainage. Donc pour faire \u00e9voluer leur programme vers un autre niveau, il leur a paru \u00e9vident de faire \u00e9quipe avec des experts sur le sujet, ce qui leur permettait \u00e9galement de lib\u00e9rer leurs \u00e9quipes de d\u00e9veloppement en interne sur d\u2019autre sujets plus en lien avec leur core business.<\/p>\n

2. En s’associant \u00e0 Buyapowa, First Direct a rejoint un r\u00e9seau mondial de clients de premier plan, tels que Vofafone, Travelex, Allianz, etc. Cela signifie qu’ils b\u00e9n\u00e9ficieront non seulement de notre vaste exp\u00e9rience et de notre savoir-faire, mais aussi des am\u00e9liorations continues de la plateforme et des nouvelles fonctionnalit\u00e9s con\u00e7ues pour maximiser les r\u00e9sultats de tous nos clients.<\/p>\n

3. D\u2019ailleurs les fonctionnalit\u00e9s avanc\u00e9es co\u00fbtent tr\u00e8s cher \u00e0 d\u00e9velopper. Il est vrai que First Direct aurait pu continuer \u00e0 travailler sur son propre programme fait maison. Toutefois, qu’en est-il des fonctionnalit\u00e9s ax\u00e9es sur la performance comme la gamification, le suivi omnicanal, les campagnes parall\u00e8les, le partage sur Instagram, le parrainage par SMS et les d\u00e9clencheurs contextuels afin d’engager les clients de la bonne mani\u00e8re et au bon moment ? Nous avons d\u00e9j\u00e0 construit tout cela et plus encore, pour que les clients comme First Direct n’aient pas \u00e0 le faire.<\/p>\n

4. C’est une chose de construire un programme de parrainage, mais l’optimiser est un tout autre d\u00e9fi – et cela ne peut \u00eatre r\u00e9alis\u00e9 qu’avec les outils d’analyse et de test avanc\u00e9s qui sont un standard pour tous les clients Buyapowa. La plupart des solutions construites en interne par les entreprises ne sont pas \u00e0 la hauteur, ce qui se traduit par des programmes m\u00e9diocres qui stagnent rapidement et \u00e9chouent.<\/p>\n

5. Enfin, les banques ne sont tout simplement pas comme les autres entreprises. Elles sont tr\u00e8s r\u00e9glement\u00e9es et doivent se conformer \u00e0 des normes et des syst\u00e8mes et des flux extr\u00eamement complexes. Ce qui rend souvent impossible de s\u2019int\u00e9grer avec des plateformes tierces. Cela, dit, alors que la plupart des plateformes de parrainage ont \u00e9t\u00e9 con\u00e7ues pour convenir aux retailers, la solution Buyapowa a \u00e9t\u00e9 explicitement con\u00e7ue pour servir des industries hautement r\u00e9glement\u00e9es, en s’adaptant aux besoins de ses clients, quelle que soit leur complexit\u00e9.<\/p>\n

Pour First Direct, cela a fait toute la diff\u00e9rence. Nous aimerions qu’il en soit de m\u00eame pour vous. Alors, pour en savoir plus sur le nouveau programme passionnant de First Direct, ou pour d\u00e9couvrir comment notre plateforme pourrait booster vos acquisitions, n’h\u00e9sitez pas \u00e0 nous contacter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Il est difficile de croire que 2019 marque le 30e anniversaire de First Direct, la banque en ligne du groupe HSBC. En effet trois d\u00e9cennies avant les n\u00e9o-banques, les perturbateurs de la fintech et l’open-banking du paysage actuel, First Direct \u00e9tait d\u00e9j\u00e0 l\u00e0 – et avec des services bancaires totalement innovants comme l’assistance t\u00e9l\u00e9phonique […]<\/p>\n","protected":false},"author":7,"featured_media":10941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[10],"tags":[95,73,81,96,74],"class_list":["post-9946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-use-cases","tag-banque","tag-client","tag-finance","tag-first-direct","tag-programme-de-parrainage"],"yoast_head":"\nFirst Direct envoie son programme de parrainage dans un autre monde gr\u00e2ce \u00e0 Buyapowa - 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