{"id":8939,"date":"2017-03-01T15:31:00","date_gmt":"2017-03-01T15:31:00","guid":{"rendered":"http:\/\/buyapowawebfr.wpengine.com\/blog\/le-programme-the-aa-est-sur-les-rails-2\/"},"modified":"2025-02-20T14:17:02","modified_gmt":"2025-02-20T14:17:02","slug":"le-programme-the-aa-est-sur-les-rails","status":"publish","type":"post","link":"https:\/\/www.buyapowa.com\/fr\/blog\/le-programme-the-aa-est-sur-les-rails\/","title":{"rendered":"Le programme The AA est sur les rails"},"content":{"rendered":"

 <\/p>\n

Nous sommes particuli\u00e8rement enthousiastes de vous annoncer le lancement du nouveau programme de parrainage The AA.
\nLorsque vous pensez \u00e0 The AA vous imaginez surement cet iconique van jaune qui arrive \u00e0 la rescousse des automobilistes sur les routes au Royaume Uni. Mais la marque \u00e0 parcourue du chemin depuis sa cr\u00e9ation en 1905 et se classe aujourd\u2019hui parmi les organisations financi\u00e8res leaders aux UK.
\n
\nThe AA n\u2019offre pas simplement une assurance \u00e0 ses 15 millions de membres pour les tracas du quotidien (de la voiture, \u00e0 la maison, en passant par le chat) mais aussi une large palette de produits financiers incluant emprunts, cartes de cr\u00e9dit, comptes \u00e9pargne. Vous avez \u00e9galement peut \u00eatre r\u00e9alis\u00e9 que la marque est \u00e0 la pointe de l\u2019innovation, du lancement de la premi\u00e8re pompe \u00e0 essence dans les ann\u00e9es 20, en passant par la d\u00e9mocratisation des talkies-walkies pour les transporteurs routiers, jusqu\u2019au diagnostic en ligne en 2003.<\/p>\n

Aujourd\u2019hui la marque prend le lead \u00e9galement sur un aspect marketing. Avec le support plateforme et l\u2019expertise Buyapowa, chaque membre AA est \u00e0 m\u00eame de pouvoir recommander la marque aupr\u00e8s de son entourage selon les outils de partage derni\u00e8re g\u00e9n\u00e9ration.<\/p>\n

Gideon Lask, Fondateur et CEO de Buyapowa explique, \u00ab Le bouche \u00e0 oreille est super-important lorsque les nouveaux consommateurs doivent s\u2019engager sur un produit d\u2019assurance ou un pr\u00eat. Et innover dans l\u2019exploitation de cette arme marketing fait vraiment la diff\u00e9rence face \u00e0 la concurrence. \u00bb<\/p>\n

\u00ab Autant les clients potentiels vont ignorer une publicit\u00e9, autant le conseil d\u2019un ami qui est satisfait et heureux de son investissement, du prix ou de la qualit\u00e9 de son service, change toute la donne. Alors pour the AA nous propulsons simplement ce ph\u00e9nom\u00e8ne naturel de recommandation dans l\u2019\u00e8re du digital. Les consommateurs peuvent partager aupr\u00e8s de leur entourage leur satisfaction par email, r\u00e9seaux sociaux ou via les applications mobiles telles que What\u2019s App. Et la marque de son c\u00f4t\u00e9 est \u00e0 m\u00eame de traquer toute l\u2019activit\u00e9 li\u00e9e au parrainage, mesurer, optimiser ses campagnes au fur et \u00e0 mesure qu\u2019elle apprend \u00e0 conna\u00eetre ses clients. \u00bb<\/p>\n

\u00ab The AA surf sur la vague de l\u2019innovation dans l\u2019industrie de la banque et assurance, nous sommes ravis par notre technologie innovante de les aider \u00e0 tourner ce bouche \u00e0 oreille positif en ventes. \u00bb<\/p>\n

The AA est l\u2019une des marques leaders qui r\u00e9inventent l\u2019acquisition consommateurs en faisant confiance \u00e0 Buyapowa, n\u2019h\u00e9sitez pas \u00e0 nous contacter<\/a> si vous souhaitez \u00e9changer sur la fa\u00e7on dont cela pourrait fonctionner pour votre marque.<\/p>\n","protected":false},"excerpt":{"rendered":"

  Nous sommes particuli\u00e8rement enthousiastes de vous annoncer le lancement du nouveau programme de parrainage The AA. Lorsque vous pensez \u00e0 The AA vous imaginez surement cet iconique van jaune qui arrive \u00e0 la rescousse des automobilistes sur les routes au Royaume Uni. Mais la marque \u00e0 parcourue du chemin depuis sa cr\u00e9ation en 1905 […]<\/p>\n","protected":false},"author":7,"featured_media":10889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[147,10],"tags":[80,73,74,82],"class_list":["post-8939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-assurance","category-use-cases","tag-assurance","tag-client","tag-programme-de-parrainage","tag-the-aa"],"yoast_head":"\nLe programme The AA est sur les rails<\/title>\n<meta name=\"description\" content=\"The AA mise sur Buyapowa pour son programme de parrainage. 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