{"id":8869,"date":"2017-10-19T15:07:18","date_gmt":"2017-10-19T15:07:18","guid":{"rendered":"http:\/\/buyapowawebfr.wpengine.com\/blog\/les-trophees-ecommerce-2\/"},"modified":"2025-02-20T14:17:30","modified_gmt":"2025-02-20T14:17:30","slug":"les-trophees-ecommerce","status":"publish","type":"post","link":"https:\/\/www.buyapowa.com\/fr\/blog\/les-trophees-ecommerce\/","title":{"rendered":"Les Troph\u00e9es Ecommerce 2017 mettent en lumi\u00e8re la perc\u00e9e du parrainage digital en France"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Le parrainage digital devient l\u2019outil incontournable des marketers fran\u00e7ais, ce levier d\u2019acquisition et de fid\u00e9lisation aura par ailleurs \u00e9t\u00e9 reconnu parmi les tendances innovantes lors de cette 11e \u00e9dition des Troph\u00e9es E-Commerce \u00e0 Paris, ce mardi.<\/p>\n<p>La plateforme de parrainage omni-canale Buyapowa a \u00e9t\u00e9 r\u00e9compens\u00e9e comme l&#8217;initiative la plus remarquable de cette cat\u00e9gorie, en remportant la m\u00e9daille d\u2019or : le projet \u00e9tant d\u2019accompagner le d\u00e9ploiement de la marque FeelUnique en France via leur programme de parrainage derni\u00e8re g\u00e9n\u00e9ration.<br \/>\n<!--more--><br \/>\nAline Mezard, Country Manager France chez Buyapowa, partage :<br \/>\n\u00ab Nous sommes ravis que le jury compos\u00e9 de belles personnalit\u00e9s du Ecommerce, ait confirm\u00e9 en nous attribuant la m\u00e9daille d\u2019or que le parrainage digital est \u00e0 pr\u00e9sent d\u2019actualit\u00e9 sur le march\u00e9 fran\u00e7ais. FeelUnique a ouvert la marche mi-2016 et nous sommes heureux de pr\u00e9senter aujourd\u2019hui des r\u00e9f\u00e9rences pr\u00e9curseurs telles que le Groupe Vivarte, L\u2019Occitane, Conforama, la Fran\u00e7aise des Jeux, M6 Web, Kube. \u00bb<\/p>\n<p>Consultez le slideshow EcommerceMag des Troph\u00e9es <a href=\"http:\/\/www.ecommercemag.fr\/Thematique\/communaute-1013\/Diaporamas\/trophees-commerce-2017-palmares-321990\/categorie-dispositif-online-conquete-fidelisation-buyapowa-facilite-parrainage-reseaux-sociaux--321996.htm#Diapo#XWqEDo3ruqpTQtZC.97\">ici<\/a>.<\/p>\n<p>Si vous voulez en savoir plus sur le parrainage digital et comment cela pourrait fonctionner pour votre marque, <a href=\"https:\/\/www.buyapowa.com\/fr\/a-propos-de-nous\/\" target=\"_blank\" rel=\"noopener\">prenez contact<\/a> avec nous !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Le parrainage digital devient l\u2019outil incontournable des marketers fran\u00e7ais, ce levier d\u2019acquisition et de fid\u00e9lisation aura par ailleurs \u00e9t\u00e9 reconnu parmi les tendances innovantes lors de cette 11e \u00e9dition des Troph\u00e9es E-Commerce \u00e0 Paris, ce mardi. La plateforme de parrainage omni-canale Buyapowa a \u00e9t\u00e9 r\u00e9compens\u00e9e comme l&#8217;initiative la plus remarquable de cette cat\u00e9gorie, en [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":10971,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Robin a commenc\u00e9 sa carri\u00e8re dans le journalisme musical et la production de films et de t\u00e9l\u00e9vision. En plus d'\u00e9crire pour The Face, NME, Total Football et Detroit Metro Times, il a \u00e9t\u00e9 r\u00e9dacteur senior du l\u00e9gendaire magazine britannique Melody Maker, o\u00f9 il a d\u00e9couvert et r\u00e9v\u00e9l\u00e9 certains des plus grands groupes au monde, dont Coldplay et Muse. Par la suite, il a travaill\u00e9 comme sc\u00e9nariste et producteur pour plusieurs \u00e9missions de t\u00e9l\u00e9vision avant de passer \u00e0 des projets de longs m\u00e9trages avec George Michael et le deuxi\u00e8me plus grand groupe de tous les temps, Led Zeppelin. Au cours des 20 derni\u00e8res ann\u00e9es, Robin a mis \u00e0 profit sa compr\u00e9hension des attentes du public pour aider des organisations aussi vari\u00e9es que Cancer Research UK, HMV et le gouvernement britannique \u00e0 mobiliser leurs communaut\u00e9s tout en maximisant leurs revenus.","sameAs":["https:\/\/www.buyapowa.com"],"url":"https:\/\/www.buyapowa.com\/fr\/blog\/author\/robin-bresnark\/"}]}},"_links":{"self":[{"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/8869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=8869"}],"version-history":[{"count":3,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/8869\/revisions"}],"predecessor-version":[{"id":11132,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/8869\/revisions\/11132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/media\/10971"}],"wp:attachment":[{"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=8869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/categories?post=8869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/tags?post=8869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}