{"id":10455,"date":"2022-04-15T09:00:29","date_gmt":"2022-04-15T09:00:29","guid":{"rendered":"http:\/\/buyapowa.com\/blog\/fr\/?p=10455"},"modified":"2025-02-03T14:54:27","modified_gmt":"2025-02-03T14:54:27","slug":"promouvir-ton-programme-de-parrainage","status":"publish","type":"post","link":"https:\/\/www.buyapowa.com\/fr\/blog\/promouvir-ton-programme-de-parrainage\/","title":{"rendered":"Promouvir ton programme de parrainage"},"content":{"rendered":"

QUELLE EST LA RAISON N\u00b01 DE L’\u00c9CHEC DE CERTAINS PROGRAMMES DE PARRAINAGE ?<\/h2>\n

Saviez-vous que la raison n\u00b01 de l’\u00e9chec des programmes de parrainage est le manque de marketing ? Ironique, quand on sait que la plupart des programmes sont mis en place par des sp\u00e9cialistes du marketing.<\/p>\n

Mais malheureusement, pour \u00eatre franc, si vos clients ne savent pas que vous avez un programme de parrainage, c’est comme s’il n’existait pas.<\/p>\n

Et m\u00eame si vos clients savent que vous avez un programme, s’ils ne peuvent pas le trouver facilement ou s’il n’appara\u00eet pas naturellement \u00e0 des moments o\u00f9 ils ont une opinion positive de votre marque, alors vous avez une recette infaillible pour l’\u00e9chec.<\/p>\n

COMMENT LES GRANDES MARQUES PROMEUVENT LEURS PROGRAMMES DE PARRAINAGE<\/h2>\n

Le marketing de recommandation fonctionne comme toute autre forme de marketing : via un entonnoir. Vous placez les gens en haut de l’entonnoir. Ils passent par plusieurs \u00e9tapes de conversion lorsqu’ils partagent avec leurs amis. Puis, lorsque ces amis s’engagent, les recommandations r\u00e9ussies compl\u00e8tent le processus.<\/p>\n

Mais c’est la premi\u00e8re \u00e9tape qui est peut-\u00eatre la plus importante. En effet, aussi s\u00e9duisantes que soient vos r\u00e9compenses et vos incentives – ou l’enthousiasme de vos clients \u00e0 l’id\u00e9e de partager votre marque ou vos produits avec leurs amis – s’ils ne sont pas inform\u00e9s de l’existence de votre programme d\u00e8s le d\u00e9part, vous n’obtiendrez aucun parrainage. Cette prise de conscience peut se faire de deux mani\u00e8res : l’activation et la d\u00e9couverte, et il est essentiel de tenir compte des deux sc\u00e9narios pour garantir le succ\u00e8s.<\/p>\n

Activation<\/h3>\n

Certaines personnes n’ont pas encore entendu parler de votre programme de parrainage mais, si vous leur donnez l’impulsion n\u00e9cessaire, elles pourraient devenir de grands ambassadeurs. Vous devez aller les chercher et les activer.<\/p>\n

D\u00e9couverte<\/h3>\n

D’autres ambassadeurs potentiels sont d\u00e9j\u00e0 pr\u00eats \u00e0 commencer \u00e0 pr\u00e9senter leurs amis. Vous devez simplement vous assurer qu’ils trouvent votre programme de parrainage lorsqu’ils le recherchent.<\/p>\n

Le guide ci-dessous (t\u00e9l\u00e9chargeable au format PDF @ 8.3MB) pr\u00e9sente les diff\u00e9rentes strat\u00e9gies de promotion de votre programme de parrainage – dans une perspective d’activation ou de d\u00e9couverte.<\/p>\n

T\u00e9l\u00e9charger en PDF (8.3MB)<\/a>\"\"<\/a><\/p>\n

Si vous avez un programme de parrainage et que vous souhaitez savoir comment en tirer le meilleur parti, ou m\u00eame si vous envisagez de mettre en place votre tout premier programme et que vous voulez prendre de l’avance, nous serions ravis de discuter avec vous<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

QUELLE EST LA RAISON N\u00b01 DE L’\u00c9CHEC DE CERTAINS PROGRAMMES DE PARRAINAGE ? Saviez-vous que la raison n\u00b01 de l’\u00e9chec des programmes de parrainage est le manque de marketing ? Ironique, quand on sait que la plupart des programmes sont mis en place par des sp\u00e9cialistes du marketing. Mais malheureusement, pour \u00eatre franc, si vos […]<\/p>\n","protected":false},"author":7,"featured_media":10696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[77,74],"class_list":["post-10455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-bonnes-pratiques","tag-programme-de-parrainage"],"yoast_head":"\nPromouvir ton programme de parrainage - Buyapowa<\/title>\n<meta name=\"description\" content=\"Saviez-vous que la raison n\u00b01 de l'\u00e9chec des programmes de parrainage est le manque de marketing ? 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Peter est dipl\u00f4m\u00e9 du MBA d'HEC Paris, de la facult\u00e9 de droit et de l'universit\u00e9 de St Andrews, et il parle couramment le fran\u00e7ais et l'espagnol - avec un allemand rouill\u00e9.","url":"https:\/\/www.buyapowa.com\/fr\/blog\/author\/peterbuyapowa-com\/"}]}},"_links":{"self":[{"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/10455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/comments?post=10455"}],"version-history":[{"count":4,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/10455\/revisions"}],"predecessor-version":[{"id":11555,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/posts\/10455\/revisions\/11555"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/media\/10696"}],"wp:attachment":[{"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/media?parent=10455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/categories?post=10455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.buyapowa.com\/fr\/blog\/wp-json\/wp\/v2\/tags?post=10455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}