{"id":54238,"date":"2026-06-25T22:56:29","date_gmt":"2026-06-25T21:56:29","guid":{"rendered":"https:\/\/www.buyapowa.com\/guias-definitivas-e-investigacion-de-consumidores\/"},"modified":"2026-10-07T12:30:37","modified_gmt":"2026-10-07T11:30:37","slug":"guias-definitivas-e-investigacion-de-consumidores","status":"publish","type":"page","link":"https:\/\/www.buyapowa.com\/es\/guias-definitivas-e-investigacion-de-consumidores\/","title":{"rendered":"Gu\u00edas Definitivas e Investigaci\u00f3n de Consumidores"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"54238\" class=\"elementor elementor-54238 elementor-53180\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a2398e e-flex e-con-boxed e-con e-parent\" data-id=\"9a2398e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e098210 elementor-widget elementor-widget-shortcode\" data-id=\"e098210\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span><span><a href=\"https:\/\/www.buyapowa.com\/es\/homepage\/\">Home<\/a><\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7855580 elementor-widget elementor-widget-heading\" data-id=\"7855580\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El Compendio de Buyapowa de Gu\u00edas Definitivas por Sector y Soluci\u00f3n e Informes de Investigaci\u00f3n de Consumidores<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1931ae elementor-widget elementor-widget-text-editor\" data-id=\"b1931ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\">Aqu\u00ed encontrar\u00e1s una lista completa de nuestras Gu\u00edas Definitivas por Sector y Soluci\u00f3n, que resumen lo que hemos aprendido tras m\u00e1s de una d\u00e9cada trabajando con m\u00e1s de 350 grandes marcas empresariales de todo el mundo.<\/p><p data-pm-slice=\"1 1 []\">\u00a0<\/p><p>Tambi\u00e9n encontrar\u00e1s nuestras investigaciones m\u00e1s recientes basadas en encuestas a consumidores de cada uno de los distintos sectores en los que trabajamos en nuestros principales mercados, en las que preguntamos a los participantes su opini\u00f3n sobre los referidos, las recompensas y el cambio de proveedor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-61a0e7a e-con-full e-flex e-con e-parent\" data-id=\"61a0e7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-15cd145 e-con-full e-flex e-con e-child\" data-id=\"15cd145\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41a1623 e-con-full erm-content e-flex e-con e-child\" data-id=\"41a1623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a8ee5 elementor-widget elementor-widget-text-editor\" data-id=\"b8a8ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Gu\u00edas Definitivas por Sector<\/h2><p data-pm-slice=\"1 1 []\">Hemos reunido en estas Gu\u00edas Definitivas m\u00e1s de una d\u00e9cada de experiencia trabajando con algunas de las principales marcas del mundo. Descubre c\u00f3mo sacar el m\u00e1ximo partido al marketing de referidos y recompensas en tu sector.<\/p><ul><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/guia-definitiva-seguros\/\" target=\"_blank\" rel=\"noopener\">La Gu\u00eda Definitiva para el Sector Asegurador<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/guia-definitiva-energia\/\" target=\"_blank\" rel=\"noopener\">La Gu\u00eda Definitiva para el Sector de la Energ\u00eda<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/guia-definitiva-isp\/\" target=\"_blank\" rel=\"noopener\">La Gu\u00eda Definitiva para los Proveedores de Servicios de Internet<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/guia-definitiva-operadores-moviles\/\" target=\"_blank\" rel=\"noopener\">La Gu\u00eda Definitiva para los Operadores M\u00f3viles<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/guia-definitiva-bancos\/\" target=\"_blank\" rel=\"noopener\">La Gu\u00eda Definitiva para los Bancos y las Organizaciones Financieras<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/guia-definitiva-television-entretenimiento\/\" target=\"_blank\" rel=\"noopener\">La Gu\u00eda Definitiva para la Televisi\u00f3n y el Entretenimiento<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/guia-definitiva-juegos-de-azar-online\/\" target=\"_blank\" rel=\"noopener\">La Gu\u00eda Definitiva para los Operadores de Juegos de Azar Online<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/guia-definitiva-b2b-pymes\/\" target=\"_blank\" rel=\"noopener\">La Gu\u00eda Definitiva para los Programas de Referidos B2B para PYMES<\/a><h1 class=\"elementor-heading-title elementor-size-default\">\u00a0<\/h1><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c59337a elementor-widget elementor-widget-text-editor\" data-id=\"c59337a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Gu\u00edas Definitivas por Soluci\u00f3n<\/h2><p class=\"norm\">Descubre c\u00f3mo dominar cada una de las siguientes soluciones de marketing de referidos y recompensas con nuestras Gu\u00edas Definitivas.<\/p><ul><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/guia-definitiva-amigos-familiares\/\" target=\"_blank\" rel=\"noopener\">La Gu\u00eda Definitiva para los Programas de Amigos y Familiares<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/guia-definitiva-comunitarios-socios-locales\/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-root=\"1\">La Gu\u00eda Definitiva para los Programas de Referidos Comunitarios y de Socios Locales<\/span><\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/guia-definitiva-instaladores-tecnicos\/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-root=\"1\">La Gu\u00eda Definitiva para los Programas de Referidos de Instaladores y T\u00e9cnicos<\/span><\/a><\/li><li style=\"list-style-type: none;\">\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f62e4c7 elementor-widget elementor-widget-text-editor\" data-id=\"f62e4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Investigaci\u00f3n de Consumidores sobre Referidos, Recompensas y Cambio de Proveedor<\/h2><p class=\"norm\">En cada uno de los art\u00edculos que encontrar\u00e1s a continuaci\u00f3n, compartimos los resultados de nuestras encuestas a consumidores sobre sus actitudes hacia los referidos, las recompensas y el cambio de proveedor en distintos pa\u00edses y sectores.<\/p><ul><li style=\"list-style-type: none\"><ul><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/referidos-isp-espana\/\" target=\"_blank\" rel=\"noopener\">Referidos, Fidelizaci\u00f3n y Riesgo de Cambio de Proveedor en el Mercado Espa\u00f1ol de los ISP<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/seguros-automovil-espana\/\" target=\"_blank\" rel=\"noopener\">Recomendaci\u00f3n, Fidelizaci\u00f3n y Riesgo de Cambios de Aseguradora en el Mercado Espa\u00f1ol en los Seguros de Autom\u00f3vil<\/a><\/li><li><a href=\"https:\/\/www.buyapowa.com\/es\/blog\/seguros-mascotas-espana\/\" target=\"_blank\" rel=\"noopener\"><span data-sheets-root=\"1\">Las razones detr\u00e1s de las recomendaciones de seguros para mascotas en Espa\u00f1a<\/span><\/a><\/li><\/ul><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e664a3 e-flex e-con-boxed e-con e-parent\" data-id=\"0e664a3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9426e73 elementor-widget elementor-widget-heading\" data-id=\"9426e73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Habla con Buyapowa sobre marketing de referidos para grandes empresas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5be73d elementor-align-justify elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"e5be73d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/es\/solicita-un-demo\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PONTE EN CONTACTO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El Compendio de Buyapowa de Gu\u00edas Definitivas por Sector y Soluci\u00f3n e Informes de Investigaci\u00f3n de Consumidores Aqu\u00ed encontrar\u00e1s una lista completa de nuestras Gu\u00edas Definitivas por Sector y Soluci\u00f3n, que resumen lo que hemos aprendido tras m\u00e1s de una d\u00e9cada trabajando con m\u00e1s de 350 grandes marcas empresariales de todo el mundo. Tambi\u00e9n encontrar\u00e1s [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":53452,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"content-type":"","inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-54238","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized 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