--- title: "Energy Providers" id: "44446" type: "page" slug: "energy-providers" published_at: "2025-06-23T12:17:08+00:00" modified_at: "2025-07-30T08:27:15+00:00" url: "https://www.buyapowa.com/customers/energy-providers/" markdown_url: "https://www.buyapowa.com/customers/energy-providers.md" excerpt: "ENERGY Referral & Reward Programs for Energy Providers. LET’S TALK OR FIND OUT MORE Trusted by leading energy providers What happens when energy brands partner with Buyapowa 5.4xConversion rate increaseReferred-in friends are more than five times as likely to switch..." taxonomy_translation_priority: - "Facultatif" --- [Home](https://www.buyapowa.com/) / [Customers](https://www.buyapowa.com/customers/) / Energy Providers ENERGY # Referral & Reward Programs for Energy Providers. [LET'S TALK](https://www.buyapowa.com/book-a-demo/) [OR FIND OUT MORE](#more) ## Trusted by leading energy providers ## What happens when energy brands partner with Buyapowa 5.4xConversion rate increaseReferred-in friends are more than five times as likely to switch as traditionally acquired new customers. 92%Lifetime value growthReferred-in customers have a 92% greater lifetime value than traditionally acquired new customers. 1.9xAverage Lifetime GrowthReferred in customers remain loyal for almost twice as long as traditionally acquired new customers. 59%Churn descreaseExisting customers are 56% less likely to churn in the six months after referring a friend. 23xROIOur utilities clients typically see a dramatic return on investment against the Buyapowa platform fees. ## What energy leaders say about Buyapowa “A natural partnership and excellent experience end-to-end. The platform is easy to navigate, download reports, and the team are always available.” **Steve Hession**Team Manager “Here at Nedgia, we use Buyapowa to acquire new clients or, in some cases, to have several products per client. The entire Buyapowa team made the integration process really smooth.” **Oleguer Berengue** Marketing & Clients Director ## OUR CLIENTS LOVE US “Excellent” A natural partnership and excellent experience end-to-end. The platform is easy to navigate, download reports, and the team are always available. STEVE H.Project Coordinator - British Gas “Proactive” Very proactive team, both commercial and technical, and always available. Flexible and personalizable, the platform is amazing. ELODIE O.Head of Marketing - Svea Solar “Easy” The experience with Buyapowa has been very good. Easy implementation, easy-to-use tool and support through every step of the way. JUANITA L.Responsable Captiación Digital - NEDGIA “Easy to use” The Buyapowa solution is easy to use and allows us to develop our customer portfolio and monitor the program's statistics on a daily basis. NICOLAS P.Chef de Project Marketing - Engie “Optimized” Everything was easy when it came to implementing it. The customer journey is highly optimized, and so easy for the referrer and friend. ELENA T.MK Digital Specialist - Nedgia “Smooth” The Buyapowa team made the integration process really smooth. The platform helps us acquire new clients, with several new products per client. OLEGUER B.Head of Marketing and Clients - Nedgia “Powerful” Easy and powerful, for the simplicity of the automation, creating leads and sending rewards. NÉSTOR P.Marketing Manager - Svea Solar ## Built for the way energy brands work Customer experience ### Custom-branded referral journeys for every audience From customer referrals and influencer campaigns to field sales and partner activations, Buyapowa enables energy brands to run tailored referral programmes across every channel. Client experience ### One platform to manage, monitor, and optimise everything Every referral programme connects back to the Buyapowa platform — a secure, centralised hub where your teams can manage campaigns, track performance, prevent fraud, and reward advocates. Example User Experience ### From influencer to advocate: a sample referral journey Here’s one example of how energy brands empower customers to refer through influencer marketing — just one of many ways Buyapowa can be tailored to your business. 1.Influencer onboarding Influencers are invited onto a dedicated, branded portal clearly outlining the referral program and cash incentives. 2.Customised sharing Influencers receive branded referral links, codes, and customized offers designed specifically for their audiences, reinforcing authenticity and uniqueness. 3.Audience engagement Followers visit personalized landing pages branded to match the influencer’s identity and complete transactions via clear, seamless customer journeys. 4.Cash rewards Successful conversions automatically trigger cash payments directly to the influencer’s bank account, ensuring timely and trusted payouts. This is just one example of how leading brands use Buyapowa. [Explore more solutions](https://www.buyapowa.com/solutions/) ### Fits right into your tech stack Whether you’re running a fully automated operation or just getting started, Buyapowa integrates seamlessly with your existing tools — from CRMs to email platforms and everything in between. [Explore integrations](https://www.buyapowa.com/integrations/) ## Case study: OHM Énergie – Growing Green Through Word of Mouth ### Overview OHM Énergie is a fast-growing green energy supplier in France, trusted for offering affordable, eco-friendly electricity with total transparency. With a strong base of environmentally conscious customers and high Trustpilot ratings, OHM saw a major opportunity to scale customer acquisition through referrals. ### Challange To meet its growth ambitions without compromising brand authenticity, OHM needed a white-labeled referral program that felt native to its brand. It also needed flexibility in reward options and a fully automated setup to minimize internal workload. ### Solution After evaluating the market, OHM chose Buyapowa for its powerful white-label platform, reward choice flexibility, and real-time data analytics. With support from Buyapowa’s client team, OHM used performance insights to identify seasonal peaks, launch targeted campaigns, and fine-tune rewards based on customer preferences — finding that cash incentives outperformed vouchers. ### Result - Customers can now earn up to €400 per year for successful referrals. - Program optimization via A/B testing led to higher referral engagement. - Data-driven campaigns during peak seasons have boosted referral volume. - Ongoing improvements are driven by full analytics access and expert support. 5xReferral RateOn average, each customer shares with five friends. -30%Cost per acquisitionEach newly acquired customer costs the brand 30% less than the cost of those acquired from other channels. 4xIncrease in new customersThe number of referred-in customers quadrupled when a cash based reward option was added. “Growth” “Referrals have helped us grow by turning positive brand sentiment into loyal, new customers — all supported by Buyapowa’s expert team.” Deborah Galopin Content Manager ## How energy brands use referral and reward programs The international energy supplier **Bulb**, which has now ceased trading, was famous for disrupting a traditionally homogeneous sector. Accordingly, its referral program was woven throughout its customer onboarding process and featured innovations including social media sharing templates and ‘Bulbiversary’ rewards: 2x bonuses unlocked upon the one-year anniversary of a customer’s signing up. The Australian green energy provider Powershop is cleverly strategic with its referral rewards, doubling payouts at key seasonal times when customers are likely to consume more power (and, therefore, to consider switching supplier). Not only does this boost uptake, it also gives Powershop a regular pipeline of highly PR-able stories to boost brand awareness. **Acacia Energy**, a prepaid electricity supplier in Texas is maximizing the impact and virality of its refer-a-friend program by rewarding advocates not just when their friends switch but also when those friends make their referrals of their own. It’s an astute way to extract maximum value from customers when, by the nature of the business, upselling opportunities are limited. Following on from the success of disruptors like these, referral programs are increasingly common in the utilities sector with brands ranging from smaller providers such as **Epcor** and **PFP Energy**(which ceased trading in 2021) all the way through to some of the world’s biggest providers, **Centrica, Engie** and **EDF**, all offering rewards to customers who introduce their friends. ### Resources to power your referral strategy [https://www.buyapowa.com/blog/marketing-strategy-and-tactics-for-energy-utilities/](https://www.buyapowa.com/blog/marketing-strategy-and-tactics-for-energy-utilities/) BLOG ### [Navigating the Energy Market Maze: Strategies for Effective Utility Marketing in a Consumer-Centric World](https://www.buyapowa.com/blog/marketing-strategy-and-tactics-for-energy-utilities/) THOUGHT LEADERSHIP [READ MORE](https://www.buyapowa.com/blog/marketing-strategy-and-tactics-for-energy-utilities/) [https://www.buyapowa.com/blog/utilities-referral-programs/](https://www.buyapowa.com/blog/utilities-referral-programs/) BLOG ### [Examples of referral programs at leading utilities brands](https://www.buyapowa.com/blog/utilities-referral-programs/) USE CASES [READ MORE](https://www.buyapowa.com/blog/utilities-referral-programs/) [https://academy.buyapowa.com/s/d/8HNEsxwkgxhTXTVC](https://academy.buyapowa.com/s/d/8HNEsxwkgxhTXTVC) CASE STUDY ### [Leading Energy Brand: OHM Énergie](https://academy.buyapowa.com/s/d/8HNEsxwkgxhTXTVC) [DOWNLOAD NOW](https://academy.buyapowa.com/s/d/8HNEsxwkgxhTXTVC) ## Want to see what referral looks like for you? We’ve done this before — let’s explore how it could work for you. [GET IN TOUCH](https://www.buyapowa.com/book-a-demo/)