It probably comes as no surprise that we at Buyapowa have always believed that word-of-mouth is the absolute gold standard of great marketing. After all, it’s consistently outperforming other marketing strategies and a reported 92% of consumers value recommendations from friends and family above all other forms of marketing. In fact, more recently, word-of-mouth helped travel titan Airbnb develop a strategy that enables them to get the vast majority of their web traffic (and business) without paying huge tech advertisers like Google and Facebook.
So we helped organise the inaugural WOM Day on June 17, 2021,a completely free online event that explored the world of word-of-mouth marketing; everything from referral, influencer and partner marketing to user-generated content and reviews — and everything in between.
We were joined by experts and professionals from Yale University, IZEA, Design Pickle, PartnerStack, G2 and GemSeek! Together, we deep-dived into what makes word-of-mouth marketing so effective and how brands can leverage it.
Here were the participants
If you missed the event, you can see the videos here and learn:
- The latest research into, and trends in, word of mouth marketing, including reviews, influencers, referrals and rewards
- The best marketing strategies to leverage the power of word-of-mouth channels and the voice of your customer
- How clever psychology and the use of client owned data can maximize the results of these strategies