Winning business with global megabrands: there's another way

Made In Norway

We were in Norway recently, speaking at a convention. Now, ordinarily, we might baulk at the idea of travelling over 700 miles for one engagement, but it turned out to be a gem of a trip.

Not only did we meet some wonderful people, we also lined up deals with a number of superstar megabrands. The kind of brands which would take years to get in front of, were you to go through their US or UK offices. But, over there in Scandinavia, there's a real hunger to try out new things, to meet new people, to get business done - and then, once you've achieved success together, to champion their pioneering work with you throughout the company's global network.

So, if you can't get in at Guinness, have you considered Guinness in Nigeria as your foot in the door? Have you approached Estée Lauder's Asian office "Osiao" instead of the US behemoth? It’s a small world… once you know where to start.

Have you done business with a huge brand overseas? Are you one of those adventurous souls doing pioneering work in a giant corporation's 'foreign' territory? Drop us a line - we'd love to hear your perspective.