Wieleroutfits: getting cycling enthusiasts to refer friends

We’re delighted to unveil Wieleroutfits as our first client in the Netherlands.

Wieleroutfits - who specialise in beautiful and original cycling clothing - are perfectly placed to capitalise on the reach and effectiveness of the Buyapowa referral marketing platform, since their customers are every bit as passionate about the sport as the Wieler team. As we’ve already seen in the fashion, beauty and publishing sectors, retailers of passion products, lifestyle accessories and hobby equipment are perfectly placed to benefit from referral marketing, since their existing customers almost invariably know and interact with wide circles of friends who share their passions.

To help fuel that sharing, Wieleroutfits are offering friends of their existing customers 10% off their first purchases and, for every successful introduction they make, referrers will receive a reward of €10. And, since the potential for multiple referrals is especially great in this case, as friends share with their own personal pelotons (be that their local cycling clubs or just their fellow road-warriors at work), anyone who makes five referrals will receive a bonus €20.

If you'd like to learn more about referral marketing, we'd love to hear from you .

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