We're delighted to be working with Trinity Mirror on a new *co-buying service *which we believe is set to reinvent the notion of the 'reader offer'. The Mirror Bargain Power channel will launch next week, providing an interactive way for Mirror readers to request, share and enjoy unique deals. It will simultaneously enable some of the UK's most innovative brands to engage with a whole new audience, earning new and influential social advocates. Exciting stuff! Here's the press release in full...
*Daily Mirror Launches Social Commerce Campaigns *
Shoeaholics, Maxitone and Fiorelli will launch the Mirror’s new social advertising channel
The Daily Mirror has partnered with social commerce experts buyapowa to offer advertisers “co-buying” flash sales opportunities.
The first of the co-buy campaigns will launch next week. Each co-buy will last between 24 to 36 hours. Brands taking part in November include Kurt Geiger's Shoeaholics, female nutrition brand Maxitone, and Fiorelli to promote their handbags and accessories.
To start each flash sale an announcement will be made simultaneously on the Daily Mirror’s Facebook and Twitter pages where followers will be encouraged to spread the word of the deal – the more co-buyers who join the flash sale the lower the price of the deal.
The co-buys initiative was introduced to readers via a week-long awareness-raising campaign combining display ads on Mirror Online as well as social media posts.
Deborah Ficamos, Ecommerce Manager of Trinity Mirror Digital Media, said: “Social Commerce has been an area we have been keen to explore for a while, as a way to offer our clients branding solutions with a high level of customer engagement.
"Our social media audiences have responded favourably to the announcement of the great deals they can get through these flash sales. We see co-buying as a way to add great value to our partners’ online branding strategies, as well as enhancing our followers’ experience when interacting with us through social media.”