Can we tell you a secret? Those pictures you see in hairdressers’ windows? They’re not always actual photos of actual heads actually worked on by actual stylists in that actual building. Honestly, until you go in, stump up a stash of cash and throw yourself upon the mercy of the cut, you have no idea whether you’re going to emerge looking like Margot Robbie or Robbie Coltrane.
And that’s why you rely on your friends tipping you off: “Daniel at Snip & Pluck changed my life”, “Margarita at Chop Of The Mops made me look 10 years younger”, “Nigel next door to the chip shop gives me free lager”. And the same goes for spa treatments, massages and other beauty treatments: word of mouth is absolutely everything.
So, it’s no surprise that Europe’s biggest hair and beauty booking website Treatwell (formerly known as Wahanda) have just started using Buyapowa’s award-winning refer-a-friend platform to take some of that offline influence and bring it bang up to date in the digital age. From today, happy Treatwell customers will be able to share hair and beauty tips via email, social or any mobile messaging app, including WhatsApp, and be rewarded with account credit every time one of their friends makes a successful booking (which, in turn, is incentivised by a tempting welcome saving).
The programme launches today in the UK, with plans to roll it out across Europe over the coming months. You can see it in action here.
If you'd like to learn more about referral marketing, we'd love to hear from you.
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