Travelex's innovative new currency exchange referral programme

Travelex, the world's leading specialist provider of foreign exchange, has launched a new referral programme, within the United States. The innovative scheme will incentivise thousands of Travelex customers to encourage their friends to enjoy their lowest price for foreign currency, complete with no extra fees and free shipping over $1,000.

Travelex chose to work with Buyapowa, the world-leaders in referral marketing technology, due to their proven expertise and technology, which also powers referral programmes for leading brands including Sky, L'Oréal, ASOS, The AA and Telefónica.

From now on, customers visiting https://www.travelex.com/refer-a-friend will each be given a unique link to share with their friends - via email, their favourite social network or any mobile messaging app, including SMS and WhatsApp. Any friend visiting their link will receive $5 off their first online currency order, after which the referrer will be rewarded with a $10 gift card.

Following the US launch, Travelex hopes to roll out the programme in further markets, enabling even more customers each year to spread the word among their friends and family - earning great rewards in the process.

Dominic Grounsell, Global Marketing Director at Travelex said: "This new referral scheme forms an important part of our global strategy to develop long-lasting relationships with our customers around the world. The BuyaPowa platform allows us to convert positive customer experience into sales."

"Travelex customers love the service and value they receive," said Buyapowa CEO, Gideon Lask. "Our platform will take that enormously positive brand sentiment and make it digital - so happy customers can refer friends via email, social or their favourite mobile messaging app - and Travelex can effortlessly track, measure and reward the successful referrals."

Travelex is another example of countless brands and retailers who are re-inventing customer acquisition through referrals. If you would like to learn more, then get in touch.

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