---
title: "toob launches a brand new referral program"
id: "38053"
type: "post"
slug: "toob-launch-referral-program"
published_at: "2024-09-05T15:54:15+00:00"
modified_at: "2024-09-16T12:52:03+00:00"
url: "https://www.buyapowa.com/blog/toob-launch-referral-program/"
markdown_url: "https://www.buyapowa.com/blog/toob-launch-referral-program.md"
excerpt: "We’re thrilled to unveil toob’s cutting-edge referral program! toob, a next-generation full-fibre broadband provider based in the South of England, has rapidly expanded its reach, delivering world-class connectivity to homes, businesses, and services. Since its humble beginnings in 2017, toob..."
taxonomy_category:
  - "Communications &amp; Media"
  - "Use cases"
taxonomy_post_tag:
  - "Client"
  - "Referral Program"
  - "telecoms"
  - "toob"
taxonomy_translation_priority:
  - "Optional"
---

[Back to Articles](https://www.buyapowa.com/blog/)

- [Communications & Media](https://www.buyapowa.com/blog/category/communications-media/) , [Use cases](https://www.buyapowa.com/blog/category/use-cases/)

# toob launches a brand new referral program

Last Modified: 16/09/2024  
**2 min read**

[https://www.buyapowa.com/blog/author/alex-pandya/](https://www.buyapowa.com/blog/author/alex-pandya/)

**Author:**  
[Alex Pandya](https://www.buyapowa.com/blog/author/alex-pandya/)
- Marketing Manager

We’re thrilled to unveil [toob](https://www.toob.co.uk/)
’s cutting-edge referral program!

toob, a next-generation full-fibre broadband provider based in the South of England, has rapidly expanded its reach, delivering world-class connectivity to homes, businesses, and services. Since its humble beginnings in 2017, toob has earned several accolades, including being named Best Value Provider at the Broadband Genie Awards.

Now, with Buyapowa’s advanced referral marketing platform, toob will supercharge customer acquisition, loyalty, and retention, rewarding customers for their advocacy. With acquisition costs in UK telecoms higher than ever, toob has boldly embraced referral as a cost-effective growth channel that will scale with their rapid expansion. We can’t wait to see the results!

Buyapowa and toob are shaping the future of customer acquisition in UK telecommunications. We’re excited to see the program support toob’s growth and foster stronger customer connections.

In the words of Nick Parbutt, CEO, toob:

> “We’re excited to partner with Buyapowa to increase our rewards capabilities and improve the refer a friend process. toob is growing rapidly, and with more than 50,000 connected customers, the power of this platform will accommodate our continued expansion while making our rewards programme accessible to everyone and easier to use.”

Stay tuned as we continue to support toob on this exciting journey. A big thank you to our teams and partners for making this possible!

If you’d like to see toob’s official partnership launch press release, you can do so [here](https://www.toob.co.uk/news/toob-partners-with-buyapowa/)
.

If you’d like to see examples of the best referral programs in globally recognizable telecoms brands, you can have a read [here.](https://www.buyapowa.com/blog/global-telecoms-referral-programs/)
 And, if you’re interested in setting up your own referral program for your business, or if you need advice on improving your existing program, [get in touch](https://www.buyapowa.com/about-us/)
 today.

## Free eBook

Referral Codebreakers

Fill in the form & Unlock the science behind the world’s most successful & influential referral marketing programs

##### Categories

## Related Articles

### [To everyone who’s ever been told, “You can’t email the customer base…”](https://www.buyapowa.com/blog/email-customer-base/)

- [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/email-customer-base/)

30/06/2026 • **4 min read**

### [Credit Unions Have Always Grown Through Trust. The Opportunity Now Is Making That Trust Scalable.](https://www.buyapowa.com/blog/credit-unions-consumer-referral-research/)

- [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/credit-unions-consumer-referral-research/)

26/06/2026 • **6 min read**

### [Referral Is Already Happening In Energy. Most Suppliers Just Aren’t Capturing It.](https://www.buyapowa.com/blog/referral-uk-energy/)

- [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/referral-uk-energy/)

26/06/2026 • **5 min read**

### [The Complete Online Gaming Blueprint](https://www.buyapowa.com/blog/online-gaming-blueprint/)

- [Gaming](https://www.buyapowa.com/blog/category/gaming/) , [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/online-gaming-blueprint/)

26/06/2026 • **9 min read**

### [The Complete Banking Blueprint](https://www.buyapowa.com/blog/the-complete-banking-blueprint/)

- [Banking & Finance](https://www.buyapowa.com/blog/category/banking-finance/) , [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/the-complete-banking-blueprint/)

25/06/2026 • **10 min read**

### [30 Tips to Generate More Customer Referrals](https://www.buyapowa.com/blog/tips-encourage-customer-referrals/)

- [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/tips-encourage-customer-referrals/)

25/06/2026 • **40 min read**

### [An Open Letter to Anyone Who Thinks Referral Marketing Hasn’t Changed](https://www.buyapowa.com/blog/an-open-letter-to-anyone-who-thinks-referral-marketing-hasnt-changed/)

- [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/an-open-letter-to-anyone-who-thinks-referral-marketing-hasnt-changed/)

24/06/2026 • **4 min read**

### [Referral, Loyalty & Switching Dynamics in Canadian ISPs](https://www.buyapowa.com/blog/referral-loyalty-canada-isps/)

- [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/referral-loyalty-canada-isps/)

14/06/2026 • **13 min read**

### [Referral & Switching Dynamics in US ISPs](https://www.buyapowa.com/blog/referral-switching-dynamics-in-us-isps/)

- [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/referral-switching-dynamics-in-us-isps/)

14/06/2026 • **16 min read**

### [How Do You Attribute Referrals as Part of the Marketing Mix?](https://www.buyapowa.com/blog/referrals-attribution/)

- [Uncategorised](https://www.buyapowa.com/blog/category/uncategorised/)

[Read More](https://www.buyapowa.com/blog/referrals-attribution/)

14/06/2026 • **9 min read**

### [What Drives Better Performance: An Evergreen Referral Program or Promotional Referral Campaigns?](https://www.buyapowa.com/blog/evergreen-referral-program-vs-promotional-campaigns/)

- [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/evergreen-referral-program-vs-promotional-campaigns/)

14/06/2026 • **6 min read**

### [The Complete Installer & Engineer Blueprint](https://www.buyapowa.com/blog/installer-engineer-blueprint/)

- [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/installer-engineer-blueprint/)

14/06/2026 • **7 min read**

### [The Complete Community & Local Partner Blueprint](https://www.buyapowa.com/blog/community-local-partner-blueprint/)

- [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/community-local-partner-blueprint/)

14/06/2026 • **7 min read**

### [Referral, Loyalty & Switching Risk in the French Energy Market](https://www.buyapowa.com/blog/referral-french-energy/)

- [Energy](https://www.buyapowa.com/blog/category/energy/) , [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/referral-french-energy/)

14/06/2026 • **13 min read**

### [Referral, Loyalty & Switching Risk in French Home Insurance](https://www.buyapowa.com/blog/referral-french-home-insurance/)

- [Insurance](https://www.buyapowa.com/blog/category/insurance/) , [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/referral-french-home-insurance/)

14/06/2026 • **10 min read**

### [Referral, Loyalty & Switching Risk in French Car Insurance](https://www.buyapowa.com/blog/referral-french-car-insurance/)

- [Insurance](https://www.buyapowa.com/blog/category/insurance/) , [Thought Leadership](https://www.buyapowa.com/blog/category/thought-leadership/)

[Read More](https://www.buyapowa.com/blog/referral-french-car-insurance/)

14/06/2026 • **3 min read**

## Free eBook

Referral Codebreakers

Fill in the form & Unlock the science behind the world’s most successful & influential referral marketing programs.
