Beware the Zombie App! The Zombie Escape Strategy

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A simple guide to breathing life back into an app by getting your users to drive downloads and usage.

Apart from stars like Uber, Angry Birds, Facebook, and Draw Something etc. the plain truth is that most apps are inescapably destined to join the ranks of the ‘living dead’ languishing unfound and unloved among over a million competitors in the Apple Store and Google Play. Even those that are found won’t be downloaded and the privileged few that make it to a smartphone are often forgotten and uninstalled after a few months of neglect.

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