Social Media Week Bingo - Play NOW!

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It's Social Media Week! To celebrate, we've put together this very special print-out-then-cut-out-then-keep-then-throw-away-after-a-few-days SMW bingo card. The rules are pretty simple:

1. Click to enlarge the image below.

2. Print out then cut out then... you get the idea.

3. Attend as many events as possible at your friendly neighbourhood conference.

4. When you see things, tick them off on your card. Not any old things though - just the things featured on the card. Don't tick off a pretty rainbow or a worrying mole on your forehead.

5. As soon as you've ticked off all 16 things on the card, shout "I'm a winner!"

6. Feel very good about yourself.

7. Contact us about about your prize.

8. Feel sad about there not being a prize.

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Enjoy, and we'll see you down the front, moshing to Gartner's keynote on big data.


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The incubator effect: why Dell do social commerce better than anyone else

Dell and the incubator effect

It's a bit rough and ready. There's no flashing animation or pumping soundtrack. But this screencast presentation on Social Commerce from Sprinklr and Dell's Steven Tedjamulia is one of the most insightful things we've watched in a long, long time. In it, he focuses on the five core elements which have made Dell real innovators in this field:

1) The Oprah effect - leveraging the power of influencers (something we're equally as passionate about, be those influencers celebrities, online powerhouses or media outlets).

2) The Incubator Effect - see below.

3) The About You Effect - making sure your campaigns are personalised and interactive.

4) The Big Effect - using all the data at your disposal to serve each customer exactly the right content and experience.

5) The Optimal Mix - social networks, the wider internet, your own website: online is now a multichannel environment in and of itself.

So, let's go back to 2) "The Incubator Effect", which is covered from 03:05 onwards - because that's the bit that absolutely nails it for us. In a marketing environment where we're all faced with so many choices (and where campaigns can often take an eternity to get going), how


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