We're really excited to announce the launch of The AA's brand new referral programme.
When you think of The AA, you probably imagine their iconic yellow breakdown vans rescuing drivers by the roadside in all sorts of inclement weather. But The AA has come a long way since its origins in 1905 (when it was a protest committee formed to combat police oppression of motorists!), and it's now one of the UK's leading financial service organisations.
The AA not only offers its 15 million members insurance on everything from pets and boilers to caravans, but also a host of other financial products including loans, mortgages, savings products and credit cards. But what you might not realise is how often it's been at the forefront of innovation, from launching the first roadside petrol pumps in the 1920s, through launching two-way radios back in 1949, to laptop diagnosis in 2003.
And now it's taking the lead in marketing. Starting today, thanks to the Buyapowa refer-a-friend platform, every AA member will be able to recommend the brand to friends. Each time the referred friend takes out annual breakdown cover, both the referrer and the friend will get rewarded with either a £20 Marks