Now powering referral marketing across Norway

Like apple pie, muscle cars and blue jeans, referral marketing used to be a quintessentially American phenomenon. But, in the past few years, it’s spread like wildfire across the globe: first in the UK, then throughout Asia and Western Europe and now - with a bang - in Norway.

So, it’s no surprise that, hot on the heels of FMCG brand Zentio and the leading fashion retailer Nelly, our latest client win is a Norwegian one - the digital grocer (and Norway's fastest growing entrepreneurial company), marked.no.

Having worked with the likes of Ocado and Tesco, our team have unrivalled experience in the grocery sector, and we’re excited to see what we can achieve with a grocer that’s so innovative it's already delivering directly to people’s parked cars. It's certainly making great use of one of Buyapowa’s most innovative features - our referral leaderboard - meaning that the marked.no customer who gets the most friends shopping will get to enjoy dinner with world champion master chef, Geir Skeie.

Marked.no joins the ever-growing list of leading brands and retailers in the Nordics and across the globe that have placed their trust in


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Buyapowa and Heal's pioneer in-store referrals

Buyapowa can today announce that, together with the celebrated home furnishing retailer Heal’s, we’re breaking new ground in referral marketing technology - bringing a previously online-only phenomenon into the place where the vast majority of retail still takes place: physical stores.

As of today, Heal’s customers will not only be able to enrol in their hugely successful referral programme in-store, they’ll also be able to share incentives with their friends which can be redeemed either online at heals.co.uk or at any of Heal’s stores across the UK.

We’ve achieved this by developing world-first technology which can quickly integrate with any EPOS system, enabling sales assistants to validate digital referrals on the spot. The moment a friend presents their unique incentive code in-store, our technology translates any applicable saving for the EPOS system while simultaneously identifying the referrer and issuing them a reward for making a successful introduction. This too, of course, can be spent online or in-store, maximising the chance of repeat purchases from loyal customers.

Heal’s will be promoting their exciting new programme via in-store signage, with flyers and on till receipts in the run-up to the peak Christmas trading


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Get ahead of the curve: Launch your Refer-a-Friend Scheme in January

So it’s your first week back in the office in 2017.

No doubt you will be relieved to be in the final lap of that almost non-stop 57 day Holiday Sales period that started with Black Friday and stretches up to the end of your January Sales. And even if the Christmas spending bump may be less important for your business these days, we assume that you will probably have been fully focused on the peak sales period since late September.

So as well as taking stock of your own internal sales data and keeping an eye on the early performance indicators from the retail bellweathers like Next, M&S and Debenhams, you will enjoy the freedom to look at the fresh new marketing ideas that will really make a difference for your brand in 2017.

One thing that should definitely be on your agenda is refer-a-friend marketing. Across dozens of verticals, we have seen that customer referrals consistently provide better quality customers at a lower CPA than any other online marketing channels. So if you don't have a refer-a-friend scheme you should be looking at tapping into this channel. And even if you already have an in-house


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The Phone Casino brings referral to mobile gaming

ThePhoneCasino.com, the UK's leading smart phone casino operator, has partnered with Buyapowa to boost customer acquisition for its 294 exclusive mobile slot, scratch card, bingo, blackjack, Keno and casino style games.

By integrating the Buyapowa Refer-a-Friend platform into its customers' mobile experience, ThePhoneCasino.com now enables customers to refer friends by email, Facebook Messenger, Whatsapp, SMS or any digital platform of choice, directly from their smart phones. In order to encourage friends to try ThePhoneCasino.com's games, each referred friend gets an introductory offer of a £10 cash credit and 100 free spins. For each friend who creates an account and deposits at least £10, the referrer will also earn a £10 cash credit. And to encourage customers to keep referring, an additional £25 cash credit is awarded to any customer who successfully refers 5 friends.

Gideon Lask, Founder and CEO of Buyapowa said "ThePhoneCasino wanted to make referrals a natural part of their customers' mobile user journey. This not only meant enabling intrinsic mobile sharing behaviour such as via SMS, Facebook Messenger and Whatsapp, but also ensuring that the experience was completely in line with the brand's look and feel across all mobile devices.

By choosing to partner


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How to create a referral perfect storm like Virgin

Coke and Mentos. Potassium and water. Samsung phones and electricity. When you put some things together, they just go BANG. Now, in the plaid-suited, kipper-tied world of meteorology and / or George Clooney movies, they call a confluence of phenomena resulting in dramatic conditions a 'perfect storm'. In the world of referral marketing, we just call it super-cool.

Referral marketing is all about getting people to share their love of a brand or a product with their friends. So, for referral marketing to work - and boy can it work - two things tend to make big difference: a brand people adore, or a product they love to talk about. When you get both of those together - beloved brands and passion products - that’s a referral perfect storm, such as the one we’ve just launched with Virgin Wines: an absolutely iconic brand and wine, a product which gets more Google results than ‘doughnuts’, ‘cuddles’ and ‘Jesus’ combined.

We’ll come back to Virgin Wines later but, first, let’s take a look at what we mean by those two terms: beloved brands and passion products.

BELOVED BRANDS

Every year, Superbrands (UK) Ltd publish their list of Britain’s


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