My little boy is obsessed with 'Wonder Pets'. Okay, that's a lie. I'm obsessed with 'Wonder Pets', Nickelodeon's animated masterpiece where a bunch of opera-singing kindergarten pets save imperilled animals via the medium of teamwork. The kid just joins me on the couch.

That's how I spend my evenings, but teamwork's also pretty much what I do for my day-job. I help customers team together to make amazing things happen, and I help brands galvanise the power of that teamwork to turn business goals into business realities. Here's how...

Since we set up Buyapowa three years ago, we've studied, experimented and developed amazing technologies to harness the power of teamwork and use it to drive and magnify sales. The latest addition to our platform is a brand new social selling component called 'Kickstart it' - more on that later - but, first, let's look back to our first ever component (and still one of our most popular ones): the 'Price steps'.

'Price steps' - where prices continually improve as more and more people shop - work because there's a simple but powerful built-in communal incentive for every customer to share. If I take part and the price of a pair