2014: the year shopping becomes a game

2014: the year shopping becomes a game

This is our third prediction for 2014. For our other predictions, click here.

The internet has always been about competition. I’m the Foursquare Mayor of this kebab shop. Her cute kittens blog just jumped up 1,000 places in the Alexa rankings. You have 934 unread emails in your inbox since the Christmas break (yeah, we know – painfully true). And these things have massively benefitted the bewildering growth of the ‘net.

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Five ways gamification can ignite your retail sales

Five ways gamification can transform retail

I have no idea how fruit machines work. Sure, I get the ‘line up three bunches of cherries to win’ classic, but the all-singing-all-blinking monstrosity that mocked me in the pub yesterday? Absolutely clueless. And yet, somehow, its combination of twinkly lights, bashy buttons and blippy noises had me chucking coins into it like owning money was going out of fashion.

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Competitions don’t work. This week: Xbox

This Xbox Competition Won't Work

via Xbox UK

Last week, we told you how competitions had absolutely stopped working, and how they’re often massively counter-productive.

This week, we thought we’d illustrate the point by looking at a current comp from Xbox UK. Now, we’re absolutely not here to criticise Microsoft or the UK Xbox social media team, who do a wonderful job for a fantastic product (we’re massive fans). We’re just wondering how well this is going to work for them.

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No competition: why contests just aren’t working anymore

Competitions don't work

We’ve all been there. You’ve got a budget of £X to bring in #Y new Facebook ‘likes’… then some bright spark asks aloud: “What’s the point of all these new ‘likes’? These people are only ‘liking’ us to win a prize. Most of them are obsessive compers, sharing with other compers – none of whom would ever dream of spending real money with us.”

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