45 Examples of Personalized Marketing That Really Work

The data supporting the effectiveness of personalization in modern marketing is conclusive. What’s less certain is marketers’ ability to take full advantage of these highly-targeted messaging opportunities.

According to research conducted by SmarterHQ, “72% of consumers in 2019 said they only engage with marketing messages that are customized to their specific interests.” Further, according to Epsilon, “80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.” But, here’s the kicker, while it’s obvious that personalization is critical to modern marketers, 63% of marketers say data-driven personalization is the toughest tactic to execute.

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