45 Examples of Personalized Marketing That Really Work

The data supporting the effectiveness of personalization in modern marketing is conclusive. What’s less certain is marketers’ ability to take full advantage of these highly-targeted messaging opportunities.

According to data gathered by MarketingLand, “Personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them.” Further, “Sixty percent of marketers struggle to personalize content in real time, yet 77% believe real-time personalization is crucial.”

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