Acquiring new customers is tough. But it doesn’t need to be any more, due to the huge advances in referral marketing technology. Dozens of telecoms brands around the world are now benefitting from the award-winning Buyapowa platform, which has now generated over a billion euros of lifetime value.
It’s a bit rough and ready. There’s no flashing animation or pumping soundtrack. But this screencast presentation on Social Commerce from Sprinklr and Dell’s Steven Tedjamulia is one of the most insightful things we’ve watched in a long, long time. In it, he focuses on the five core elements which have made Dell real innovators in this field: