Buyapowa discusses boosting customer referrals with Pathmonk

Our Director of Marketing, Peter Cunningham, recently sat down with the team at Pathmonk for a podcast to share what Buyapowa does, how we do it, and why lead generation is more than just a numbers game.

As a business that powers advocacy marketing programs for and markets to some of the world’s leading enterprise brands, Buyapowa has a ‘quality over quantity’ ethos, opting out of generic messaging and an over-reliance on automation to instead focus on brokering relationships and personalizing communication for specific audiences.

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