2014: the year the internet saves you the bother of sharing

2014: the year the internet saves you the bother of sharing

This is our first prediction for 2014. Keep up to date with the next ones here.

Dave likes unicycles. Sandra likes Dave. Dave likes Sandra's new unicycle. Sandra is in a relationship with Dave. Dave quit Facebook.

Sharing things on Facebook is great, but it's a lot of effort. And that's a problem for marketing folks. Wouldn't it be better if Facebook just knew when Dave or Sandra did something, then it could go and tell all their friends about it without either of them having to lift a finger? (All within acceptable, opt-in-and-out-able privacy settings, naturally.) Well, that's now possible thanks to Facebook's Custom Open Graph and the arguably-dark-art of "frictionless sharing".

And it's going to be massive in 2014.

We're already seeing it to some degree - whenever one of our friends reads something on The Guardian or plays some music on Spotify, they're not usually sharing that with us manually, there's just been some nifty development behind the scenes and it happens automagically. And that's going to increase exponentially in 2014, as developers realise that the triggers which generate these frictionless shares can be embedded on any website. That means a user just has to accept an


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Social commerce is about to hit LinkedIn

Social commerce is about to hit LinkedIn

200 million members (including over 11 million right here in the UK), plus 2.7 million company pages - no wonder LinkedIn generates over $250 million every year. But how much is your company making directly from LinkedIn? We're guessing nada.

That's going to change in 2013 - the year when LinkedIn becomes THE destination site for B2B social commerce.

Think about it: just about every soup manufacturer in the country has a company page on LinkedIn. Just about every canned goods buyer has a professional profile. And, thanks to LinkedIn's extremely granular search functionality (which puts the likes of Facebook to shame) and its flourishing network of groups, it's only a matter of time before the former companies are able to collect the latter buyers into harmonised, communal transactions - meaning they'll be able to shop collectively, securing the kinds of bulk-buy discounts usually only enjoyed by the supermarket giants.

Of course, we're not just talking about soup. We're talking about everything from financial services to corporate car fleets, from nannying to deep-sea mining. We're talking about the entire world of B2B social commerce, an absolutely massive step-change in the way we do business.

We can't go into detail,


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