Football Retail: Still Living In The Dark Ages

Football Retail: Still Living In The Dark Ages

I'm… long pause… shuffle of feet… awkward silence… a Spurs fan. There I said it. But don't worry if you're a fan of any of the other 18 perfectly-respectable premiership clubs (or even Arsenal), this is a friendly, well-meaning blog post. I mean you no harm. Besides, we're all in the same boat when it comes to being fans. We're all walking wallets. Cash cows. Client reference numbers. We're consumers of the official beer, the official ticket provider, the official online betting companies. But we're never, ever, customers.

The word 'customer' suggests that we own our custom and that we have any choice where to bestow it. But, like a failed safe-cracker doing a duckfoot, we're locked in for life. There is only one shirt we can buy (which, incidentally, is why us Spurs fans are a wee bit disgruntled that this oneis besmirched with evil red). We don't have the option of buying a Fulham shirt instead (we don't want to be laughed at in public) - what they offer we buy. Because we have no choice.

But this is, let's face it, a pretty ropy way to run a retail business. In fact, it's got icky echos


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Is LinkedIn about to become the Amazon for business?

LinkedIn world First

Since its launch 10 years ago, LinkedIn has become the world's leading social network for business and recruitment. More recently, it's evolved into a powerhouse content publisher, hosting bespoke content from the likes of Barack Obama and Richard Branson.

But, as of next week, LinkedIn is set to become a fully-fledged sales channel.

Facebook's Mark Zuckerberg predicted that social commerce - selling things through social networks - was about "to blow up". Now buyapowa, the people who have helped B2C brands like Sony, Pepsi and Robbie Williams run social commerce channels in Facebook, are about to take the phenomenon to the B2B market, unlocking the massive potential of LinkedIn by powering the site's first ever social commerce campaign for Clarion Events - the UK's largest independent events organiser.

Clarion Events, will be offering professionals in the gaming industry the chance to buy tickets to the GiGse and Social Casino Summit events in San Francisco next month. Customers will be able to flex the power of their LinkedIn networks and the site's uniquely active groups to invite other professionals to join them in buying tickets - and the more people who buy, the better the price will become for everyone.

The


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