The Who's Social Media Campaign Sells Out in Record Time!
We should really say 'DVD Time' but it doesn't sound as good :)
Following the success of our recent social selling campaign to celebrate the 50th anniversary of the iconic band: The Who, we thought we would share some insights into what made this work and what entertainment brands, or in fact any brand with a large potential social audience, can learn from this promotion.
First the background
At Buyapowa, we were really honoured that The Who chose our platform to provide an amazing offer for their fans to celebrate their 50th anniversary. Of course everyone in the office pretended that they were far too young to remember the band in their prime, but of course we all had some parent, uncle or 'friend' (ahem!) who was a big fan. For those really young enough to be credible, education was provided by a virtual non-stop rendition of 'The Greatest Hits & More' on Spotify throughout the course of the campaign. We did the same during the recent Mick Fleetwood book launch, I seem to remember.
Of course, we have quite some heritage in music, as in addition to the Mick Fleetwood