These are a few of our favourite things

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Here are some of our favourite current campaigns, powered by Buyapowa's unique social selling platform. Have a browse, they might just inspire you.

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Paddy Power, Enhanced Price Store

The betting giant's Enhanced Price store is a 21st Century reinvention of the classic member-get-member customer acquisition campaign. By offering better odds on key bets to punters - providing they get their friends in on the action, Paddy Power have picked up loads of new customers while entertaining and rewarding their core fans. Everyone's a winner!

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Hachette Children's Books, Books With Bite

Hot on the heels of their sell-out 'How To Train Your Dragon' Co-buy, Hachette Children's Books returned with a campaign that made the very most out of Buyapowa's co-creation tools. By giving young adult book fans a chance to vote on which books would be put into a bundle (also sold via the Buyapowa platform), they generated masses of buzz, evangelism and earned social media. Tasty stuff.

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Hodder & Stoughton, Mick Fleetwood autobiography

To generate pre-sales, buzz and word-of-mouth for Mick Fleetwood's hugely-awaited autobiography, we're powering a campaign for Hodder and Stoughton that will send one lucky winner to Washington DC to meet the man himself after watching a Fleetwood


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Why Tesco's customers love social shopping

Tesco Wine Co-buys

We love a good Co-buy. Well, we would. So, we were chuffed that Tesco's Co-buying channel, powered by our ground-breaking SaaS platform, appeared in Tesco's Wine Magazine this month, and is equally loved by their customers. 

Tesco Wine Co-buys

Social shopping is a great way to harness the power of social activity. Don't believe us? Listen to what your potential customers have to say! We love that Michael gets his vote in on the next bottle to be featured and that Paula is now sitting on 170 bottles of Tempranillo. Customers love to feel that they have a voice, are getting a great deal, and that they have the power to foward treats on to others.

In one recent Co-buy, Tesco's customers bagged a beaty of a bargain, with up to 47% off a case. Customers shifted 100 cases of wine in 2 hours by sharing the link to their purchse with friends and family. Everyone's a winner.

We're super proud of our cutting-edge social sales platform, and love to show it off. If you'd like to have a chat about what Buyapowa could do for you, then book a Demo.


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Tesco expands social selling approach to Tesco Direct

Tesco Direct

Retail giant Tesco launches new social selling campaign with social technology platform Buyapowa 

To drive word-of-mouth sales around its Direct range, Tesco will offer a series of deals and rewards starting with their Entertainment category

NEWS RELEASE

London, 05/08/14 – The UK’s largest retailer Tesco has today launched a new word-of-mouth social selling campaign for its Direct range of products, in partnership with social selling platform Buyapowa. Building on Tesco’s previous experience of social selling with its Grocery division, the campaign enables customers to shop for great deals and earn exclusive rewards when pre-ordering the latest video games, such as new game-of-the-year contender ‘Destiny’.

Aside from using the innovative Co-buy mechanism to lower the price of products as more people shop, customers will be able to win exclusive rewards by creating the biggest buzz via social media. Prizes such as free games, merchandise and bonus content will also be on offer to those who can encourage the most friends to buy into the deals.

This introductory Co-buy on the entertainment products in Tesco’s Direct range will shortly be followed by further Co-buy offers across a broad range of products, as the retailer looks to extend the


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Marketing Week says Co-buys "send conversion rates soaring"

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What do we mean by 'rewards'? What kind of incentive is it when retailers offer the same boring savings to everyone? How can we expect customers to be loyal when it's rarely a two-way street?

These are some of the critical questions facing brands, retailers and marketers today. And Marketing Week have tackled them in a stand-out feature about vouchers and incentives, published in their latest edition. Unsurprisingly, they've consulted the experts: Buyapowa, plus two of our clients, Tesco and GameSeek.

It's a seriously good read. So, seriously, read it:

http://www.marketingweek.co.uk/a-personal-touch-gives-smarter-rewards/4010009.article

If you take it all in and decide that smart rewards aren't for you, we'd love to know how you can afford to take that risk.

If, on the other hand, you decide that clever incentives are exactly what your business needs, we'd love to speak to you about that, too - so we can help you get started.

EIther way, get in touch now.


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Currys got this so wrong. Tesco got it so right.

Currys & Tesco

We're living in pretty cool times. We've invented duster socks for cats. Science has blessed us with bacon-scented cologne. Even advertising's started to move with the times - Twitter's new TV tie-in represents some serious joined up thinking. I'm a big fan of the clever remarketing Facebook's now offering via its FBX platform (there's some golden potential for Social Commerce in them there hills).

So, when I see dumbo, dumb-ass, dum-dum advertising like the Currys Adwords example below, I just despair:

Currys advert

First, I was served this ad in early June, a massive 82 days until the next bank holiday (thanks for reminding me - guh). Secondly, it's Officejet, folks. Capital O. Like you might find in the sentence: "Oliver worked on the Currys account but now flips burgers for a living." Thirdly, how much is it again? "xxx"? I'm not sure I can stretch to that much. And finally, perhaps worst of all, the link leads to a search results page on the Currys website which doesn't even feature the HP printer in question. Or, in fact, any printer.

Ah well. Balls-ups happen (although it doesn't take a genius to proof-read an ad and set it to expire). But that's


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