NBCUniversal uses social to reinvent entertainment retail

NBCUniversal

NBCUniversal launches social-selling campaign with social-technology experts Buyapowa.

New campaign reinvents online retail for entertainment sector, giving fans the chance to choose their own special offers and exclusive experiences.

NEWS RELEASE

London, 28/7/14 – NBCUniversal, one of the world’s largest media and entertainment companies, launches a new social media campaign today, designed to drive sales by putting power into the hands of the consumer and enabling fans to influence the products and deals they are buying.

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Competitions don’t work. This week: Xbox

This Xbox Competition Won't Work

via Xbox UK

Last week, we told you how competitions had absolutely stopped working, and how they’re often massively counter-productive.

This week, we thought we’d illustrate the point by looking at a current comp from Xbox UK. Now, we’re absolutely not here to criticise Microsoft or the UK Xbox social media team, who do a wonderful job for a fantastic product (we’re massive fans). We’re just wondering how well this is going to work for them.

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No competition: why contests just aren’t working anymore

Competitions don't work

We’ve all been there. You’ve got a budget of £X to bring in #Y new Facebook ‘likes’… then some bright spark asks aloud: “What’s the point of all these new ‘likes’? These people are only ‘liking’ us to win a prize. Most of them are obsessive compers, sharing with other compers – none of whom would ever dream of spending real money with us.”

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