Vodafone refer to Buyapowa for their revolutionary youth sub-brand, VOXI

Vodafone and VOXI embrace referral

Vodafone and Buyapowa are excited to announce a new refer-a-friend programme for the industry-first dedicated youth-brand, VOXI. The innovative programme will play a key part in Vodafone's marketing campaign for VOXI, and will equip and incentivise customers to encourage their friends to experience the new network's unique benefits, including endless flexibility with no contracts, unlimited calls & texts and free data for social and chat apps.

Given Vodafone's unique history, spanning over 30 years at the forefront of the mobile telecommunications industry, it made sense for them to partner with a referral marketing platform with similar credentials. That's why they've joined forces with Buyapowa - the technology platform behind ground-breaking referral programmes for brands such as ASOS, Expedia and Sky, plus numerous mobile networks including Three, Telefónica's O2, Lebara and BT Mobile.

Drawing on Buyapowa's experience in tailoring referral programmes for multiple demographics with differing wants and needs, Vodafone are, in fact, launching three distinct referral programmes to cater for three distinct groups: happy customers who want to share the love with their friends, brand ambassadors who are driven to celebrate VOXI among their networks and the brand's most passionate advocates - Vodafone employees themselves.

VOXI referral programme

In each case, friends will


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SFR dial up Buyapowa to reinvent referral marketing in France

The next generation of referral marketing has landed in France, as Buyapowa - the world’s most advanced referral platform - joins forces with SFR, France’s most innovative mobile network, to get their customers sharing and their friends shopping.

Until today, referral programmes in France have tended to rely on clumsy forms, which required customers awkwardly to enter their friends’ contact details and relied on resource-heavy offline tracking and verification processes. But, with the arrival of Buyapowa’s cutting-edge technology, that all changes - today.

SFR’s programme is seamlessly integrated into their omnichannel offering - working online, on mobile and even in-store. It’s effortlessly embedded in their website, connected to their SCV and CRM tools, and it’s aligned with their wider marketing strategy. Plus, it takes full advantage of the massive technological and cultural revolution the rest of the world has seen over the past five years, enabling customers to refer their friends via any number of next-gen tools, from social networks like Facebook and Snapchat to mobile messaging apps such as WhatsApp and Messenger.

Even more importantly, SFR's referral programme is smart: it’s designed to get customers introducing not just one friend but many,


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Everybody's Three to feel good

If you’ve been anywhere near a television, a billboard or the internet for the past few years (and, if you haven’t, try not to Google ‘Donald Trump’ until you’re fully acclimatised), you’ll have seen some infectiously entertaining marketing from the UK mobile network, Three. Ponies danced, kitties sang and, most recently, Jackson, a fuzzy little purple fella straight out of the Jim Henson Workshop, has been on a one-muppet mission to #makeitright.

It’s tremendously popular stuff (12m YouTube views for just one dancing pony video!) and, combined with the brand’s unique benefits and customer-first ethos, it’s seen Three become the UK’s most recommended telco with a higher Net Promoter Score than any other network. No wonder, then, that Three have chosen this moment to put a proper process in place for those recommendations and launch their first ever refer-a-friend programme - powered by Buyapowa’s award-winning platform.

As of today, customers won’t just be sharing Three’s brilliant creative, they’ll be sharing their love of the network and bringing their friends and family members directly into the fold, inspiring them to take out their own contracts. To reward them for


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O2 Invite-A-Friend Launch Video

When Telefonica's O2 decides to empower and reward its happy customers for talking to their friends, family and colleagues about the services it offers, then that surely merits a closer look?

If you haven't already seen O2's new Tell-a-Friend Scheme, the short walk-through below will show you how it works.

Enjoy the video!

O2 is just one of many leading brands and retailers that have put their trust in the Buyapowa referral marketing solution. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

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