Everybody's Three to feel good

If you’ve been anywhere near a television, a billboard or the internet for the past few years (and, if you haven’t, try not to Google ‘Donald Trump’ until you’re fully acclimatised), you’ll have seen some infectiously entertaining marketing from the UK mobile network, Three. Ponies danced, kitties sang and, most recently, Jackson, a fuzzy little purple fella straight out of the Jim Henson Workshop, has been on a one-muppet mission to #makeitright.

It’s tremendously popular stuff (12m YouTube views for just one dancing pony video!) and, combined with the brand’s unique benefits and customer-first ethos, it’s seen Three become the UK’s most recommended telco with a higher Net Promoter Score than any other network. No wonder, then, that Three have chosen this moment to put a proper process in place for those recommendations and launch their first ever refer-a-friend programme - powered by Buyapowa’s award-winning platform.

As of today, customers won’t just be sharing Three’s brilliant creative, they’ll be sharing their love of the network and bringing their friends and family members directly into the fold, inspiring them to take out their own contracts. To reward them for


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O2 embraces crowdsourcing

Imagine going into a store and telling them which product YOU want to see go on sale. First, you’d be much more likely to shop and, secondly, you’d be taking that tired old adage about the customer always being right and bringing it brilliantly to life.

Did someone say ‘reinventing retail’?

Now, obviously, that kind of customer-first approach doesn’t work one-to-one, but when you harness the power of the crowd and let all your customers vote for their preferred deal, it becomes something very exciting indeed. And that’s exactly what Telefonica's O2 just have started doing with their ‘Like it to lower it’ flash-sales, powered by Buyapowa. Every month, customers will be given the chance to vote from among a selection of accessories, phones and tablets (this month, it’s a great range of speakers), and the product which gets the most votes will feature in a limited-time flash-sale online, instore and by phone.

Best of all, O2 are using our award-winning refer-a-friend technology to equip and incentivise customers to share with their friends, rallying the troops to ensure that their preferred product wins the vote. It’s a really clever and highly cost-effective way of


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O2: keeping the UK's happiest customers even happier with Buyapowa

O2 are in the business of helping friends, family and colleagues talk to each other. Which is why it makes perfect sense that, when their customers are happy (and, according to Ofcom, they have the highest customer satisfaction of any UK mobile provider), they should talk to those friends, family and colleagues about the services O2 offers.

But referrals, even from happy customers, don't happen just like that. Customers need to be given the right rewards and incentives to refer friends not just once, but again and again. And referrals need to happen easily, securely and naturally from any touchpoint, whether that be a mobile phone, a tablet or a computer.

That's why O2 has turned to Buyapowa to power the customer referrals for its Pay Monthly products.

When an O2 customer inspires a friend to join O2 on a Pay Monthly contract, both they and their friend will each receive up to £40 in Amazon vouchers (depending on the value of the contract). And, to keep customers introducing more and more friends, O2 will be running regular leaderboard contests, rewarding their most successful advocates with exciting, money-can't-buy prizes.

To see O2's tell a friend programme, just click here.

If


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It's good to talk...

Old fashioned phone

...but even better to get your customers to talk to their friends about you!

So you are a senior marketing executive in telecoms. And whether that is in mobile, fixed line or Internet access, you have exactly the same issue as every other telecoms marketer.

It is quite simply that you are all competing for the same customers who can get more or less the same data and voice services from a whole host of players. And they can also get the same iPhones, Android phones or routers from any of those players too!

In other words, you are working in the nearest thing to a commodity industry there is in technology.

How Do You Stand Out from the Competition?

You could discount your voice and data prices or reduce the price of those iPhones, but you know that your competitors will follow with a steeper price cut before the virtual ink is dry on your promotional banners.

Instead you might just try and grab the attention of all those people searching for 'mobile phones' on Google. But affiliate and paid search costs are high and constantly rising. And organic search is dominated by price comparison engines that claim to


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Buyapowa Showreel October 2015

Covering five of the key sectors in which we work - retail & ecommerce, style & fashion, mobile networks, online gaming and premium & luxury - we take a look at how some of the world’s biggest brands and retailers are using the Buyapowa platform to drive and track word-of-mouth sales. Enjoy the video

If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you. Just email us at hello@buyapowa.com.

Let's Talk Referral Marketing

Whether you are new to to referral marketing or are 'an expert' having already implemented or built your own scheme, then drop us a line as we would love to share what we have learned working with over 100 of the World's leading brands and retailers!


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