Acquiring new customers is tough. But it doesn’t need to be any more, due to the huge advances in referral marketing technology. Dozens of telecoms brands around the world are now benefitting from the award-winning Buyapowa platform, which has now generated over a billion euros of lifetime value.
Vodafone and Buyapowa are excited to announce a new refer-a-friend programme for the industry-first dedicated youth-brand, VOXI. The innovative programme will play a key part in Vodafone’s marketing campaign for VOXI, and will equip and incentivise customers to encourage their friends to experience the new network’s unique benefits, including endless flexibility with no contracts, unlimited calls & texts and free data for social and chat apps.
When Telefonica’s O2 decides to empower and reward its happy customers for talking to their friends, family and colleagues about the services it offers, then that surely merits a closer look?
If you haven’t already seen O2’s new Tell-a-Friend Scheme, the short walk-through below will show you how it works.
So you are a senior marketing executive in telecoms. And whether that is in mobile, fixed line or Internet access, you have exactly the same issue as every other telecoms marketer.
It is quite simply that you are all competing for the same customers who can get more or less the same data and voice services from a whole host of players. And they can also get the same iPhones, Android phones or routers from any of those players too!
