Vodafone refer to Buyapowa for their revolutionary youth sub-brand, VOXI

Vodafone and VOXI embrace referral

Vodafone and Buyapowa are excited to announce a new refer-a-friend programme for the industry-first dedicated youth-brand, VOXI. The innovative programme will play a key part in Vodafone's marketing campaign for VOXI, and will equip and incentivise customers to encourage their friends to experience the new network's unique benefits, including endless flexibility with no contracts, unlimited calls & texts and free data for social and chat apps.

Given Vodafone's unique history, spanning over 30 years at the forefront of the mobile telecommunications industry, it made sense for them to partner with a referral marketing platform with similar credentials. That's why they've joined forces with Buyapowa - the technology platform behind ground-breaking referral programmes for brands such as ASOS, Expedia and Sky, plus numerous mobile networks including Three, Telefónica's O2, Lebara and BT Mobile.

Drawing on Buyapowa's experience in tailoring referral programmes for multiple demographics with differing wants and needs, Vodafone are, in fact, launching three distinct referral programmes to cater for three distinct groups: happy customers who want to share the love with their friends, brand ambassadors who are driven to celebrate VOXI among their networks and the brand's most passionate advocates - Vodafone employees themselves.

VOXI referral programme

In each case, friends will

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Travelex's innovative new currency exchange referral programme

Travelex, the world's leading specialist provider of foreign exchange, has launched a new referral programme, within the United States. The innovative scheme will incentivise thousands of Travelex customers to encourage their friends to enjoy their lowest price for foreign currency, complete with no extra fees and free shipping over $1,000.

Travelex chose to work with Buyapowa, the world-leaders in referral marketing technology, due to their proven expertise and technology, which also powers referral programmes for leading brands including Sky, L'Oréal, ASOS, The AA and Telefónica.

From now on, customers visiting https://www.travelex.com/refer-a-friend will each be given a unique link to share with their friends - via email, their favourite social network or any mobile messaging app, including SMS and WhatsApp. Any friend visiting their link will receive $5 off their first online currency order, after which the referrer will be rewarded with a $10 gift card.

Following the US launch, Travelex hopes to roll out the programme in further markets, enabling even more customers each year to spread the word among their friends and family - earning great rewards in the process.

Dominic Grounsell, Global Marketing Director at Travelex said: "This new referral scheme forms an

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Addison Lee: you think it's all Uber. It isn't now.

We're delighted to announce the brand new referral programme for Addison Lee, London’s most trusted business-class car service. Launching today, the programme will equip and incentivise an enviable customer-base of over 10 million passengers to get their friends experiencing first class service in one of Addison Lee's 5,000-strong fleet of luxury cars.

Addison Lee's mission statement marks them out as an ideal partner for Buyapowa: "By allying the latest technologies with traditional customer service values, we can not only disrupt the industry, we can revolutionise it." Perhaps surprisingly, though, this is the brand's first venture into referral marketing - the very technology that famous propelled their competitor, Uber, to staggering success. That's because Addison Lee's passion for technology is predicated less on what's shiny and new and more on the real-world benefits and value that technology can deliver their customers.

To put it bluntly: until they discovered our award-winning platform, nothing was good enough.

That's why, together, our intention isn't simply to replicate Uber's referral programme - and you can read our in-depth critique of that programme here - but dramatically to improve upon it. Stay tuned for more on Addison Lee's exciting new programme but, in the

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Uber: lagging behind in the rearview mirror

As you may have read, we've recently launched a cutting-edge referral programme for London’s most trusted business-class car service, Addison Lee. Now, the first thing you might think when you hear "referral" and "car service" is Uber, but our intention isn't simply to replicate Uber's referral programme, but dramatically to improve upon it. If you think that's a tough call, let's step back and examine Uber's programme in more detail. You'll be surprised how much it leaves to be desired. But first, some context.

Uber's dramatic rise via referral

Back in 2012, if you’d walked up to a Londoner and said the word ‘Uber’, they probably would’ve started looking for neck tattoos and a copy of the UKIP manifesto sticking out of your pocket. Today, as Uber approaches its fifth birthday here in the capital, everyone knows you’re talking about the £50 billion cab company - and, what’s more, they probably know why you’re talking to them about Uber in the first place. You’re shilling your referral code in the hope of earning a free ride.

Referrals are one of the main reasons why Uber grew from tiny startup to dominant upstart. Back

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Time Inc.'s new refer-a-friend scheme

Time Inc. UK has partnered with Buyapowa to empower all its subscribers to refer friends to any of its publications.

As Britain's leading publisher of print and digital magazines, it publishes over 60 titles including People, Sports Illustrated, Country Life, Horse & Hound, NME, InStyle, Decanter and the eponymous Time Magazine. Subscribers can now recommend that friends try any of these publications with a 55% discount on initial subscription. Each successful referral earning the referrer a £5 John Lewis card.

Gideon Lask, Founder and CEO of Buyapowa said "Time Inc. always knew that word of mouth played an important part in driving magazine subscriptions offline. But because consumers now spend so much time being social online, that represents an enormous subscriber-get-subscriber opportunity.

Time Inc. partnered with Buyapowa because of our advanced and easy to use sharing tools. These enable any subscriber to refer friends directly from their laptop or mobile phone using email, Facebook Messenger, Whatsapp, SMS or their social network of choice.

Word of mouth works well for subscription businesses like magazines as people with a niche interest often know people who share their passion. But we all know friends, family and colleagues with different interests. So by making

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