Buyapowa acquires RewardStream

Business combination creates the first truly global leader in referral marketing

Buyapowa Ltd is pleased to announce that it has acquired Buyapowa, a leading provider of referral marketing solutions for telecommunications, financial services and e-commerce. Together the two companies have created the first truly global enterprise referral marketing platform with programs in over 27 countries.

Formed in London in 2011, Buyapowa provides refer-a-friend solutions for brands and retailers including Expedia, Gap, L’Occitane, Vodafone, Desigual, and Zalando, Europe’s largest online fashion retailer. By bringing on board the experience and passion of Buyapowa’s North American team, the organization is now perfectly positioned to make referral marketing – already the most effective form of new customer acquisition – a must-have tool for enterprise-scale brands and retailers across the globe.
Read more

Argos teams up with Buyapowa to launch Co-buying on social media

argos-logo-news

PRESS RELEASE

• Argos customers rewarded for sharing deals via social media

• Available at www.buyapowa.com/argos

Argos, the UK’s largest high street retailer online, and Buyapowa, the leading social-commerce technology company, have launched a trial partnership to enable Argos’ Facebook fans and Twitter followers to shop together and earn unbeatable deals.

Read more

Football Retail: Still Living In The Dark Ages

Football Retail: Still Living In The Dark Ages

I’m… long pause… shuffle of feet… awkward silence… a Spurs fan. There I said it. But don’t worry if you’re a fan of any of the other 18 perfectly-respectable premiership clubs (or even Arsenal), this is a friendly, well-meaning blog post. I mean you no harm. Besides, we’re all in the same boat when it comes to being fans. We’re all walking wallets. Cash cows. Client reference numbers. We’re consumers of the official beer, the official ticket provider, the official online betting companies. But we’re never, ever, customers.

Read more