Addison Lee: you think it's all Uber. It isn't now.

We're delighted to announce the brand new referral programme for Addison Lee, London’s most trusted business-class car service. Launching today, the programme will equip and incentivise an enviable customer-base of over 10 million passengers to get their friends experiencing first class service in one of Addison Lee's 5,000-strong fleet of luxury cars.

Addison Lee's mission statement marks them out as an ideal partner for Buyapowa: "By allying the latest technologies with traditional customer service values, we can not only disrupt the industry, we can revolutionise it." Perhaps surprisingly, though, this is the brand's first venture into referral marketing - the very technology that famous propelled their competitor, Uber, to staggering success. That's because Addison Lee's passion for technology is predicated less on what's shiny and new and more on the real-world benefits and value that technology can deliver their customers.

To put it bluntly: until they discovered our award-winning platform, nothing was good enough.

That's why, together, our intention isn't simply to replicate Uber's referral programme - and you can read our in-depth critique of that programme here - but dramatically to improve upon it. Stay tuned for more on Addison Lee's exciting new programme but, in the


▸ Continue reading

Uber: lagging behind in the rearview mirror

As you may have read, we've recently launched a cutting-edge referral programme for London’s most trusted business-class car service, Addison Lee. Now, the first thing you might think when you hear "referral" and "car service" is Uber, but our intention isn't simply to replicate Uber's referral programme, but dramatically to improve upon it. If you think that's a tough call, let's step back and examine Uber's programme in more detail. You'll be surprised how much it leaves to be desired. But first, some context.

Uber's dramatic rise via referral

Back in 2012, if you’d walked up to a Londoner and said the word ‘Uber’, they probably would’ve started looking for neck tattoos and a copy of the UKIP manifesto sticking out of your pocket. Today, as Uber approaches its fifth birthday here in the capital, everyone knows you’re talking about the £50 billion cab company - and, what’s more, they probably know why you’re talking to them about Uber in the first place. You’re shilling your referral code in the hope of earning a free ride.

Referrals are one of the main reasons why Uber grew from tiny startup to dominant upstart. Back


▸ Continue reading

Addison Lee: you think it's all Uber. It isn't now.

We're delighted to announce the brand new referral programme for Addison Lee, London’s most trusted business-class car service. Launching today, the programme will equip and incentivise an enviable customer-base of over 10 million passengers to get their friends experiencing first class service in one of Addison Lee's 5,000-strong fleet of luxury cars.

Addison Lee's mission statement marks them out as an ideal partner for Buyapowa: "By allying the latest technologies with traditional customer service values, we can not only disrupt the industry, we can revolutionise it." Perhaps surprisingly, though, this is the brand's first venture into referral marketing - the very technology that famous propelled their competitor, Uber, to staggering success. That's because Addison Lee's passion for technology is predicated less on what's shiny and new and more on the real-world benefits and value that technology can deliver their customers.

To put it bluntly: until they discovered our award-winning platform, nothing was good enough.

That's why, together, our intention isn't simply to replicate Uber's referral programme - and you can read our in-depth critique of that programme here - but dramatically to improve upon it. Stay tuned for more on Addison Lee's exciting new programme but, in the


▸ Continue reading