Lyko’s beautiful new referral scheme


Buyapowa are the market leaders in powering world-class referral programmes for the beauty sector, so we’re delighted to announce our new partnership with Lyko – the celebrated Scandinavian beauty and haircare retailer.

With over 40 stores across Sweden and Norway, Lyko stock over 35,000 items from 500 brands, and their new referral programme will enable them to equip and incentivise their huge family of happy customers to get their friends shopping, too. From today, each customer who successfully refers a friend will earn 50 SKR against their next purchase of hair or beauty products. And the referred friend will receive 100 SKR credit to spend with the retailer.

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Nelly’s refer-a-friend programme in 2 minutes

When Sweden’s number one online fashion destination, Nelly, looks to refer-a-friend marketing to accelerate its already stellar growth, then that has to be worth a look?

Enjoy the video!

Nelly with its wide selection of the latest fashion trends and must-haves for the young, fashion-conscious and outgoing attracts a dedicated core of brand fans. And now thanks to the Buyapowa Refer-a-Friend platform, it is now encouraging those fans to convince their friends to give the brand a try.

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