Social Media Week Bingo - Play NOW!

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It's Social Media Week! To celebrate, we've put together this very special print-out-then-cut-out-then-keep-then-throw-away-after-a-few-days SMW bingo card. The rules are pretty simple:

1. Click to enlarge the image below.

2. Print out then cut out then... you get the idea.

3. Attend as many events as possible at your friendly neighbourhood conference.

4. When you see things, tick them off on your card. Not any old things though - just the things featured on the card. Don't tick off a pretty rainbow or a worrying mole on your forehead.

5. As soon as you've ticked off all 16 things on the card, shout "I'm a winner!"

6. Feel very good about yourself.

7. Contact us about about your prize.

8. Feel sad about there not being a prize.

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Enjoy, and we'll see you down the front, moshing to Gartner's keynote on big data.


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Data: digital retail's top three priorities for 2014

 Digital Retail Priorities 2014

Following a mixed Christmas - overall gloom leavened by the occasional boom - 2014 is shaping up to be a year of radical change for the digital retail industry. More so than ever, those who can't adapt won't survive the lean Q1 months ahead, so what changes lie in-store now that the tinsel's down and the profit warnings are looming?

We surveyed over 200 Heads of eCommerce and Heads of Social from across Europe and the United States to gauge their top strategic priorities for 2014. What changes will they be making? How will they be spending their budgets? What are their goals for the year ahead? Below are their top three responses: smarter promotions, innovative customer acquisition and generating real ROI from social. But, first, here are a few surprises from the survey.

  • Is this the end for old social? In previous years, we’d have expected to see lots of digital retailers and marketers focusing on growing their social audiences by adding 'Likes' and followers. But our survey indicated that only 4% of respondents regarded this as critical goal for the coming year, with the emphasis shifting towards monetisation of that audience instead (see below).

  • Money talks. Two


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How to offer discounts without trashing your brand

How to use discounts without trashing your brand

"The only statistics you can trust are those you falsified yourself," said William Churchill and, given that he reputedly drank 42,000 bottles of Pol Roget champagne in his lifetime, you'd hope there's some truth in that. Here's a little nugget of purest nonsense we stumbled upon recently, based on research carried out by The Logic Group and Ipsos MORI.

According to their survey of over 2,000 customers, people are more likely to be motivated to shop by earning loyalty points (27%) than they are by discounts (11%) or offers (9%).

We smell a rat. A fishy rat. We're not saying that the survey isn't 100% accurate, but there's no way those 2,000 people answered that question that way, so maybe something's been lost in translation (from English to... um...). Loyalty schemes are great, but no one's going to accrue rewards tomorrow instead of reaping benefits today. It's just not going to happen.

But here's where we do agree with The Logic Group (quoted here): “Brand Britain has become eroded as a result of rampant discounting across the board. By ‘flogging’ merchandise through widespread discounting, the prestige of many British brands is being compromised.” That's absolutely true because,


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