Time Inc.'s new refer-a-friend scheme

Time Inc. UK has partnered with Buyapowa to empower all its subscribers to refer friends to any of its publications.

As Britain's leading publisher of print and digital magazines, it publishes over 60 titles including People, Sports Illustrated, Country Life, Horse & Hound, NME, InStyle, Decanter and the eponymous Time Magazine. Subscribers can now recommend that friends try any of these publications with a 55% discount on initial subscription. Each successful referral earning the referrer a £5 John Lewis card.

Gideon Lask, Founder and CEO of Buyapowa said "Time Inc. always knew that word of mouth played an important part in driving magazine subscriptions offline. But because consumers now spend so much time being social online, that represents an enormous subscriber-get-subscriber opportunity.

Time Inc. partnered with Buyapowa because of our advanced and easy to use sharing tools. These enable any subscriber to refer friends directly from their laptop or mobile phone using email, Facebook Messenger, Whatsapp, SMS or their social network of choice.

Word of mouth works well for subscription businesses like magazines as people with a niche interest often know people who share their passion. But we all know friends, family and colleagues with different interests. So by making


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The Future of Magazine Subscriptions

When a leading magazine publisher like Future Plc, which publishes over 30 leading magazines in fields as diverse as video games, technology, films, photography and sport, decides to rethink how it acquires subscribers then, if your business depends on subscriptions, I guess you would be interested to know more?

So we have put together a short video for you so you can see how this works!

Enjoy the video!

Future plc is just one of many leading brands and retailers, across a whole host of verticals, that successfully countered high subscriber or customer acquisition costs with Buyapowa's referral marketing software. If you'd like to see some case studies, or even see a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

Recent Buyapowa Client Activity:


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I may spend $32,354.87 on subscribing for stuff this month!

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Well, of course I won’t. Trust me, I don’t earn nearly enough!

But it’s what I calculate it would cost me if I accepted all the subscription offers that landed in my email inbox, Facebook newsfeed and Tweet stream over the past year.

Of course that would mean I would not be just be subscribing to magazines, newspapers, gyms, mobile phones and satellite TV subscriptions, but also for:

  • Films (Netflix and Amazon Instant Video)
  • Music (Spotify, Deezer, Pandora)
  • Online training (Lynda, Udemy)
  • Healthy snack boxes (Graze, Nature box, Smile Snack, KlutchClub)
  • Cigars (Cigar of the Month Club, Cigar Connoisseur)
  • Razor blades (Dollar Shave Club, King of Shaves)
  • Recipes and ingredients (Blue Apron, Simply Cook, Spiceboxes)
  • Cosmetics (Birchbox, Glossybox, Mumtreats)
  • Teas and coffees (Whittard, Rave Coffee, The Cozy Mug)
  • Vitamins (Bulubox, Koge Vitamins)
  • Cake (Cake Slice Club, Sponge, Cake Nest, Hobbs House Bakery)
  • Socks (London Sock Co., HenryJSocks, Sock Fancy, FootCardigan, Nice Laundry)
  • Knickers (Lacybox, Secret Envelope, Knicker Club, Briefd, Blacksocks)
  • Ties (Freshneck, The Tie Bar, Rootbizzle, Tie Cargo)
  • Flowers (H.Bloom, Bunches, Bloom and Wild)
  • and even ………….condoms (DollarRubberClub) and tampons (Pink Parcel, Juniper)

As well as getting a mild case of schizophrenia, I would have to


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If your job is selling subscriptions, it just got a lot easier

How to sell magazine subscriptions

Selling newspaper and magazine subscriptions is the holy grail for publishers. For the price of an acceptable discount, it guarantees a long-term commitment to buy (something any retailer would kill for in this climate), bolsters circulation figures, cements cash flow and delivers a loyal and passionate readership for the title. So, if your job is selling subs, everyone else at the publication should be bringing you cups of tea and giving you foot massages around the clock - you're the (wo)man.

But it's a hard sell, even with that discount. How do you persuade people to stump up a year's worth of money in advance when they can spread the cost of reading your title over 52 easy weekly payments*? Well... you do it by bringing disparate buyers - who, ordinarily, wouldn't feel any sense of urgency - together into a single, crystalised, limited-time transaction.

That's exactly what the UK's leading consumer magazine and digital publisher IPC have been doing for their world-famous titles, Horse & Hound (a weekly magazine) and Horse (a monthly). They've staged Price Drop Co-buys, where their readers can secure an enticing discount on subscriptions - but these discounts have had to be earned by


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