Let’s get personal: how referral is transforming an ecommerce phenomenon

Once upon a time, if you wanted to look the part, you’d have to know an awful lot about fashion, where to buy the best clothes and what’d look good on you. These days, the internet’s taken care of all that (thanks, internet!), due to the incredible success of personal stylist services from Keaton Row and Stitch Fix (for women) to Bombfell and Trunk Club (for men).

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Man’s best (refer a) friend

First, subscription boxes revolutionised the beauty industry, with the likes of GLOSSYBOX and Birchbox. Then along came Trunk Club and The Chapar and the same subscription model turned the fashion world on its head. Now, in 2016, you can sign up for monthly boxes stuffed with everything from delicious cocktails to tools to help you get through the zombie apocalypse (we’d argue that those two are, actually, one and the same).

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GLOSSYBOX: Redefining loyalty

We’re all used to earning loyalty points for shopping more, but the leading beauty subscription service, GLOSSYBOX, have taken the concept to an exciting new level. And we’ve worked with them every step of the way.

Starting today, GLOSSYBOX – who sell one beauty box packed with luxury cosmetics and lifestyle products every 12 seconds! – will be rewarding their customers with GLOSSYdot loyalty points not just when they spend more themselves, but also when they convince their friends to sign up via their brand new referral programme.

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I may spend $32,354.87 on subscribing for stuff this month!

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Well, of course I won’t. Trust me, I don’t earn nearly enough!

But it’s what I calculate it would cost me if I accepted all the subscription offers that landed in my email inbox, Facebook newsfeed and Tweet stream over the past year.

Of course that would mean I would not be just be subscribing to magazines, newspapers, gyms, mobile phones and satellite TV subscriptions, but also for:

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