Let’s get personal: how referral is transforming an ecommerce phenomenon

Once upon a time, if you wanted to look the part, you’d have to know an awful lot about fashion, where to buy the best clothes and what’d look good on you. These days, the internet’s taken care of all that (thanks, internet!), due to the incredible success of personal stylist services from Keaton Row and Stitch Fix (for women) to Bombfell and Trunk Club (for men).

They all tend to work in a similar way: you sign up, get assigned a stylist then brief them on your likes and dislikes. Then off they trot to source the perfect wardrobe for you, and everything arrives beautifully packed at your front door without you ever having to set foot near a pokey fitting room. It’s the future. But now!

Most of these services have got where they are today on the back of personal recommendations from friends: “Wow, Zelda - you’re looking great these days.” "Thanks, Dahlia, but I’ve got all the taste of unseasoned tofu. This is all down to [insert name of brilliant web service here]. You should try them!”. So, it’s no wonder that one of the best personal styling services


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Man’s best (refer a) friend

First, subscription boxes revolutionised the beauty industry, with the likes of GLOSSYBOX and Birchbox. Then along came Trunk Club and The Chapar and the same subscription model turned the fashion world on its head. Now, in 2016, you can sign up for monthly boxes stuffed with everything from delicious cocktails to tools to help you get through the zombie apocalypse (we’d argue that those two are, actually, one and the same).

One of our favourites is FlinkBisk, a dog-owners’ subscription box from Norway’s Zentio Group - who also offer subscriptions across northern Europe for everything from razor blades to laundry detergent. And, as of today, FlinkBisk gets even better, with the addition of a refer-a-friend programme powered by Buyapowa. Existing customers are now equipped and incentivised to get their (human) friends signed up for regular deliveries of toys, treats and cool dog gadgets. For every friend who gets on board, they’ll receive a discount against their next payment, while the friend gets their first box for free.

Zentio are using the Buyapowa platform to handle everything from initial outreach all the way through to reward distribution, making full use of the platform’s super-simple but highly-effective plug-and-play


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The GLOSSYBOX Refer-a-Friend programme in 2 minutes

When GLOSSYBOX, the leading beauty subscription service, decides to empower and reward its customers for referring their friends and family, then surely that is worth taking a look? Particularly when the brand is rewarding and incentivising those referrals using its very own GLOSSYdot loyalty points programme.

Enjoy the video!

If you haven't already seen the GLOSSYBOX introduce a friend programme, the short walk-through above will show you how it works.

GLOSSYBOX is just one of many leading brands and retailers that have put their trust in the Buyapowa referral marketing platform. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you.

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

See Recent Buyapowa Client Activity:


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GLOSSYBOX: Redefining loyalty

We’re all used to earning loyalty points for shopping more, but the leading beauty subscription service, GLOSSYBOX, have taken the concept to an exciting new level. And we’ve worked with them every step of the way.

Starting today, GLOSSYBOX - who sell one beauty box packed with luxury cosmetics and lifestyle products every 12 seconds! - will be rewarding their customers with GLOSSYdot loyalty points not just when they spend more themselves, but also when they convince their friends to sign up via their brand new referral programme.

It’s a really clever idea - especially since, given GLOSSYBOX’s subscription model, there’s little room for existing customers to increase their personal spending. But there is enormous scope for them to spread the word and get their friends spending, too.

And that marks a new era for loyalty. Where it’s traditionally been one-to-one (brand to consumer), it can now be one-to-one-to-many: brand to consumer to all the consumer’s friends. And, rather than spending a fortune on a new loyalty points system, GLOSSYBOX and other brands can simply use the Buyapowa rewards engine to do all the heavy listing with absolutely no development overheads.

It’s


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I may spend $32,354.87 on subscribing for stuff this month!

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Well, of course I won’t. Trust me, I don’t earn nearly enough!

But it’s what I calculate it would cost me if I accepted all the subscription offers that landed in my email inbox, Facebook newsfeed and Tweet stream over the past year.

Of course that would mean I would not be just be subscribing to magazines, newspapers, gyms, mobile phones and satellite TV subscriptions, but also for:

  • Films (Netflix and Amazon Instant Video)
  • Music (Spotify, Deezer, Pandora)
  • Online training (Lynda, Udemy)
  • Healthy snack boxes (Graze, Nature box, Smile Snack, KlutchClub)
  • Cigars (Cigar of the Month Club, Cigar Connoisseur)
  • Razor blades (Dollar Shave Club, King of Shaves)
  • Recipes and ingredients (Blue Apron, Simply Cook, Spiceboxes)
  • Cosmetics (Birchbox, Glossybox, Mumtreats)
  • Teas and coffees (Whittard, Rave Coffee, The Cozy Mug)
  • Vitamins (Bulubox, Koge Vitamins)
  • Cake (Cake Slice Club, Sponge, Cake Nest, Hobbs House Bakery)
  • Socks (London Sock Co., HenryJSocks, Sock Fancy, FootCardigan, Nice Laundry)
  • Knickers (Lacybox, Secret Envelope, Knicker Club, Briefd, Blacksocks)
  • Ties (Freshneck, The Tie Bar, Rootbizzle, Tie Cargo)
  • Flowers (H.Bloom, Bunches, Bloom and Wild)
  • and even ………….condoms (DollarRubberClub) and tampons (Pink Parcel, Juniper)

As well as getting a mild case of schizophrenia, I would have to


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