GLOSSYBOX: Redefining loyalty

We’re all used to earning loyalty points for shopping more, but the leading beauty subscription service, GLOSSYBOX, have taken the concept to an exciting new level. And we’ve worked with them every step of the way.

Starting today, GLOSSYBOX - who sell one beauty box packed with luxury cosmetics and lifestyle products every 12 seconds! - will be rewarding their customers with GLOSSYdot loyalty points not just when they spend more themselves, but also when they convince their friends to sign up via their brand new referral programme.

It’s a really clever idea - especially since, given GLOSSYBOX’s subscription model, there’s little room for existing customers to increase their personal spending. But there is enormous scope for them to spread the word and get their friends spending, too.

And that marks a new era for loyalty. Where it’s traditionally been one-to-one (brand to consumer), it can now be one-to-one-to-many: brand to consumer to all the consumer’s friends. And, rather than spending a fortune on a new loyalty points system, GLOSSYBOX and other brands can simply use the Buyapowa rewards engine to do all the heavy listing with absolutely no development overheads.

It’s


▸ Continue reading

Jamie Oliver's recipe for business growth

If you've been following the massive hoo-ha about the BBC removing recipes from its website, you'll know how passionate the UK public are about them. So it's no wonder that 'Jamie' - the award-winning food & travel magazine from celebrity chef Jamie Oliver, which features over 75 recipes in each and every issue - is one of the UK's best loved publications.

We love it when we come across products which are all about passion, because they're a natural fit for our refer-a-friend technology. If you're into cooking, you're bound to know others who are, too. Even if you're hopeless in the kitchen but love visiting great restaurants, trying new street food, learning from the world's greatest chefs and winemakers and discovering hot new gastronomic destinations, then your friends are highly likely to share those passions.

That makes sharing natural, and subscriber-get-subscriber referrals simple - providing you're using the right platform to incentivise and facilitate those referrals. That's where we come in, of course, and we're delighted to announce that the 'Jamie' team have come to us to power their brand new refer-a-friend programme.

We're also really excited that they're using one of our platform's unique features - tiered rewards


▸ Continue reading

The Future of Magazine Subscriptions

When a leading magazine publisher like Future Plc, which publishes over 30 leading magazines in fields as diverse as video games, technology, films, photography and sport, decides to rethink how it acquires subscribers then, if your business depends on subscriptions, I guess you would be interested to know more?

So we have put together a short video for you so you can see how this works!

Enjoy the video!

Future plc is just one of many leading brands and retailers, across a whole host of verticals, that successfully countered high subscriber or customer acquisition costs with Buyapowa's referral marketing software. If you'd like to see some case studies, or even see a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

Recent Buyapowa Client Activity:


▸ Continue reading