Lorsqu’une marque historique de l’ameublement tel que Heals, qui fait le homedesign britannique avec style et panache depuis 1810, décide de motiver et récompenser ses consommateurs pour parrainer leur entourage, ne devrions nous pas nous pencher sur la question ?
Oliver Spencer is a great British fashion brand that’s seen stellar growth since its creation in 2002, based largely on positive word of mouth from its customers as well as the loyalty of its celebrity brand ambassadors, including Jude Law, Idris Elba, Allen Leech, Michael Fassbender, Alex James, Gary Kemp and The Rolling Stones.
Whenever we chat with our friends and clients in the world of fashion, two topics keep coming up. First, the schism between the see-now-buy-now collections and the more traditional see-now-buy-later model. Secondly the contrasting approach taken by the likes of Zara and Gap (respectively the biggest and third-biggest apparel brands in the world). Zara trickles collections into stores and online throughout each season; Gap dumps their entire lines out in big seasonal avalanches. In the techie world, they’d call that agile vs waterfall. In the world of fashion, they probably call it seduction vs exposé, and they’d probably say it in a very sexy French accent, too (well maybe in a Galician and San Franciscan accent in this particular case).
When a luxury home fashion and furnishing retailer as stylish and sophisticated as Amara rethinks customer acquisition, I guess you would be interested to know more?
If you haven’t already seen Amara’s new Referral Marketing Scheme, then the short video below will walk you through a customer journey.
Covering five of the key sectors in which we work – retail & ecommerce, style & fashion, mobile networks, online gaming and premium & luxury – we take a look at how some of the world’s biggest brands and retailers are using the Buyapowa platform to drive and track word-of-mouth sales. Enjoy the video!