L'élégant programme de parrainage Heals en 2 minutes

Lorsqu’une marque historique de l'ameublement tel que Heals, qui fait le homedesign britannique avec style et panache depuis 1810, décide de motiver et récompenser ses consommateurs pour parrainer leur entourage, ne devrions nous pas nous pencher sur la question ?

Si vous n’avez pas encore eut l’occasion de consulter le programme de parrainage Heals, cette courte vidéo vous en donnera un aperçu.

Enjoy !

Heals est l’une des nombreuses marques et distributeurs leaders qui ont fait confiance à la plateforme de parrainage digital Buyapowa. Si vous souhaitez consulter nos études de cas ou une démo sur le programme de l’un de nos clients live, n’hésitez pas à prendre contact avec nous.

Faites nous passer un email, et nous serons ravis de partager avec vous notre expertise du marketing de recommandation via notre expérience avec plus d’une centaines de marques et distributeurs leaders à travers l’Europe.

Voir l’activité récente des clients de Buyapowa:

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Oliver Spencer launches innovative new referral scheme

Oliver Spencer is a great British fashion brand that's seen stellar growth since its creation in 2002, based largely on positive word of mouth from its customers as well as the loyalty of its celebrity brand ambassadors, including Jude Law, Idris Elba, Allen Leech, Michael Fassbender, Alex James, Gary Kemp and The Rolling Stones.

So we are very proud that Oliver Spencer has chosen Buyapowa to launch an innovative refer-a-friend scheme to incentivise and empower all of its existing customers to share their love for the brand

Given that the best arbiters of our tastes and style are often our friends, family and fellow members of our 'fashion tribes', Oliver Spencer understands that fashion retail is especially suited to referral marketing. So by firing up informal influencer communities and injecting social buzz to encourage a large number of customers to refer friends, it is getting around the issues that have beset online marketers such as adblocking, near-zero organic reach, high and rising paid search and affiliate costs etc.

Fans of the fashion brand will get £30 of store credit for each and every friend they introduce, with a further reward of a free shirt once they refer three new customers.

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Whenever we chat with our friends and clients in the world of fashion, two topics keep coming up. First, the schism between the see-now-buy-now collections and the more traditional see-now-buy-later model. Secondly the contrasting approach taken by the likes of Zara and Gap (respectively the biggest and third-biggest apparel brands in the world). Zara trickles collections into stores and online throughout each season; Gap dumps their entire lines out in big seasonal avalanches. In the techie world, they’d call that agile vs waterfall. In the world of fashion, they probably call it seduction vs exposé, and they’d probably say it in a very sexy French accent, too (well maybe in a Galician and San Franciscan accent in this particular case).

But here’s the nub: all four (overlapping) approaches fail to pay attention to a key element in fashion purchasing: die-hard brand devotees who follow those brands’ every sashaying move but, time after time, fall in love with the perfect garment not for themselves but for one or more of their friends. No matter what tactics you employ to convert attention to sales, if you’re not allowing for the fact that those sales may not actually be

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Amara: A Referral Marketing Scheme with Style

When a luxury home fashion and furnishing retailer as stylish and sophisticated as Amara rethinks customer acquisition, I guess you would be interested to know more?

If you haven't already seen Amara's new Referral Marketing Scheme, then the short video below will walk you through a customer journey.

Enjoy the video!

Amara is just one of a rapidly growing number of leading brands and retailers that have implemented the Buyapowa referral marketing solution. If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you .

Just drop us a line and we can share what we have learned about referral marketing from working with over 100 of the World's leading brands and retailers!

Recent Buyapowa Client Activity:

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by Peter

Buyapowa Showreel October 2015

Covering five of the key sectors in which we work - retail & ecommerce, style & fashion, mobile networks, online gaming and premium & luxury - we take a look at how some of the world’s biggest brands and retailers are using the Buyapowa platform to drive and track word-of-mouth sales. Enjoy the video

If you'd like to see some case studies, or if you fancy a full demo of our platform, we'd love to hear from you. Just email us at hello@buyapowa.com.

Let's Talk Referral Marketing

Whether you are new to to referral marketing or are 'an expert' having already implemented or built your own scheme, then drop us a line as we would love to share what we have learned working with over 100 of the World's leading brands and retailers!

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